Safeguarding And Protection Of Vulnerab

To protect somebody is to keep them safe from harm and injury and the term safeguarding means to protect from harm or damage with appropriate measures. As a person's mental capacity is relevant with regards to safeguarding, as a worker, you have to accept that an adult is making choices that to you may be unwise, but If they are deemed to have mental capacity, there is very little you can do apart from advise them of this. As adult safeguarding is not â€Å"clear cut† you have to ensure that you do not think the decisions they are making are unwise because you yourself wouldn't do it.The majority of our client group are vulnerable, and if we look at the adults that e work with that misuse substances, this can be a grey area with regards to safeguarding. Obviously if an adult chooses to use a substance, that is their decision, however, substances impair your mind and your Judgment, so if something happens to them whilst they are under the Influence, this should be a safeguardin g matter and should be dealt with accordingly.By protecting somebody this could imply that others are making a decision for an adult rather than with them, but the current safeguarding legislation in place accepts that individuals have the right to take risks o long as they have capacity and understand the implication or consequences. An example of this would be a client who we are currently working with who is a dependent alcoholic with cataracts in both eyes so he has virtually no sight. This man Is extremely vulnerable to theft and people taking advantage of him.The work that we do to protect him wealth the home Is practical things Like removing trip hazards, putting things back exactly where they are in the flat and guiding him when we take him out shopping. This man became the subject of safeguarding when somebody knocked his door claiming to be a council official and demanded that he ay all of his Council tax arrears. Secondly, one of his â€Å"friends† used to do his s hopping for him but this has resulted in money going missing from his bank account. This gentleman does have mental capacity although this has to be questioned if he has decided to drinks whole bottle of vodka.Although it is not good for him, it is his decision to drink alcohol and that has to be respected. We can advise him of the risks to his health and how this could put him in vulnerable situations. We can protect him from his friend having access to this bank account by owing shopping for him, however, If he refuses this request, we can only make him aware that money may well go missing again. We all have a duty of care towards our Child Protection, different social care teams can have very different views/opinions on what is a safeguarding matter. . 3 Explain the legislative framework for safeguarding vulnerable adults There are many Acts and Government initiatives in place with regards to vulnerable adults safeguarding. Human Rights Act (1998) – This Act is a benchmark upon which services can assess how they uphold an individuals rights. Public bodies such as Police, Courts, hospitals etc, and other bodies carrying out public functions have to comply with the Convention rights. The list below details the fundamental rights and freedoms that individuals have access to.Everyone has a right to life, a life with freedom from torture and inhuman or degrading treatment. A right to liberty and security, freedom from slavery and forced labor. The right too fair trial with no punishment without law. Respect for your private and family life, home and correspondence. Freedom of thought, belief and religion and freedom of expression. Protection from discrimination in respect of these rights and freedom. Freedom of expression and the right to marry and start a family. The right to peaceful enjoyment of your property and the right to education.Care Standards Act (2000) – this led onto National Minimum Standards and means of measuring care service qualit y. This act has established an independent regulatory body for care services, (the National Care Standards Commission). Independent Councils are required to register Social Care Workers, set standards in social care work and regulate the education and training of Social Workers. It provides for the Secretary of State to maintain a list of individuals who are considered unsuitable to work with vulnerable adults.The main purpose of the Act is that local authorities will be required to meet the same standards as independent sector providers. The Act made for the provision of a General Social Care Council whose role it is are to regulate the training of Social Workers, raise standards in social care through codes and conduct and practice with a register of social care staff to be set up and maintained by the council. Care providers who supply individuals to work in care sections will be under a duty to refer people to the list who are considered unsuitable to work with vulnerable adults .Care providers have to carry out checks of the list before offering employment in a care position working with vulnerable adults and should refuse employment to any person. No Secrets (2000) – This guidance was produced due to serious incidents of abuse and to also ensure compliance with the Human Rights Act. Although No Secrets is not legislation it holds the status of statutory guidance and local social services should follow this. The key statements in relation to No Secrets are; Every person has he right to live a life free from abuse, exploitation and neglect.There should be no discrimination regarding abuse because of assumptions about class, gender, age, disability, sexual orientation, race, religion or culture. Adults at risk of abuse must be made aware of their rights and given information, advice and support. They should be enabled and encouraged to access the protection of the law and legal processes where they wish to do so. Every effort must be made to promote t he well being, security and safety of adults at risk of abuse in line with their rights, mental capacity n the course of action to take whilst being given all possible forms of support.An adult may choose to remain in an abusive environment, and, in such cases it is important to consider what advice and support can be offered to reduce the risk of harm. Effective inter agency working is crucial for the safeguarding of adults from abuse. Effective information sharing, collaborations and understanding between agencies and professions are paramount in safeguarding adults. No single agency can act in isolation to ensure the welfare and protection of adults at risk of abuse and information and decision making must be shared.Valuing People (2001) – This is specifically related to those with learning disabilities and has been written from a human rights perspective and also started the personalization agenda. It includes the several key rights; People with learning disabilities and their families have the same human rights as everyone else. Independent Living – All disabled people should have greater choice and control over the support they need to go about their daily life. They should have greater access to housing, education, employment, leisure and transport and be giving the opportunity to participate fully in family and community life.Control – People with disabilities are to be involved and in control of decisions made about their life. They are to be provided with the information and support to understand the different options and consequences so that they can make informed decisions. Inclusion – Being able to participate in all the aspects of community. To work, learn and meet people. To become part of a social network and be able to access services and have the support to do so. Safeguarding Adults (2005) – The aim of this was to change the concept of protection and was geared towards those who lacked capacity.This is wher e the concept of upgrading emerged with individuals taking informed risks and exercising choices rather than authorities taking the lead. Safeguarding Adults (2005) is made up of eleven sets of good practice standards. Each local authority has established a multi agency partnership to lead in safeguarding adults work. Accountability for and ownership of safeguarding adults work is to be recognized by each partner's organizations body. The safeguarding policy includes a clear statement of every individual's right to live free from abuse and neglect, this message is to be actively promoted to the public.Each partner agency should have a policy of zero tolerance of abuse within the organization. The safeguarding adults partnership oversees a multi agency workforce that is appropriately resourced with a development and training strategy. Anybody can access information about how to gain safety from abuse and violence to include information about local safe guarding procedures. There is a local multi agency safeguarding adults policy describing how local authorities respond to all adults who may be eligible for community care services and who may be at risk of abuse of neglect.Each partner agency has a set of internal guidelines that are insistent with the local authority safe guarding adults policy. The guidelines set out the responsibilities of all employees/workers. The safeguarding adults procedures include the following stages – alert, referral, decision, safeguarding assessment monitoring. The safeguarding procedures are available to all adults covered by the policy. The partnership agency includes service users in all aspects of their work.To include monitoring, development, implementation of safeguarding plans and assessment. Mental Capacity Act (2005) – This Act is aimed to protect vulnerable adults who are enable to make their own decisions and it has 5 key principles. Presumption of capacity – every adult has the right to make his or her own decisions and must be assumed to have capacity to do so unless it is proved otherwise. You cannot assume that somebody cannot make a decision for themselves Just because they have a particular medical condition or disability.Individuals being supported to make their own decisions – A person must be given all practicable help before anyone treats them as not being able to make their own decisions. You should make every effort to encourage and support people to make their own decisions. If lack of capacity is established, you should still involve the person as much as possible in making decisions. Unwise decisions – People have the right to make unwise decisions that others may think are unwise or eccentric. You cannot assume a lack of capacity for this reason.People have their own values, beliefs and preferences which may not be the same as others. Best interests – anything done for or on behalf of a person who lacks mental capacity must be done in their best interests. Less restrictive option – Someone acting on behalf of a person or making a decision for a person who lacks opacity must consider whether it is possible to act in a way that would interfere less with the person's rights and freedoms of action and whether any decision/action needs to be taken at all.Any intervention should be weighed up in the particular circumstances of the case. Safeguarding Vulnerable Groups (2006) – This saw the introduction of the vetting/ barring system and the introduction of the offence fraud by abuse of position. It has the following three key principles. Unsuitable persons should be barred from working with children or vulnerable adults. Employers should have a means of heckling that a person is not barred from working with children and vulnerable adults.Suitability checks should be part of an ongoing assessment in order to catch those who commit wrongs following a suitability check. Fraud Act (2006) – This included a new offence of fraud by abuse of position. This included the misuse of money by those appointed to manage money, for example power of attorney or a position that an agency was expected to safeguard and not to act against the financial interests of another person, or people that have abused their position. Deprivation of Liberty Safeguards (2008) – This is part of the legal framework that is et out in the Mental Capacity Act.Those unable to consent to treatment due too mental impairment should be supported in a way that does not limit their rights. It was introduced to protect the human rights of people who were in certain settings does not apply to people who have been detained under the Mental Health Act 1983. Deprivation of Liberty should ensure that people can be given the care they need in the least restrictive regimes, prevents decisions that deprive vulnerable people of their liberty and allows people the right to challenge against an unlawful detention.Health and Social C are Act (2008), (Regulated Activities), Regulations 2010 and the Care Quality Commission (Registration) Regulations 2009 – This led to the creation of the Care Quality Commission to regulate services using the essential standards of quality and safety, with the emphasis on outcomes and what can be expected from care providers. The regulations in relation to safeguarding are; Respecting and involving people who use services. Consent to care and treatment and a client can be confident that their human rights are respected and taken into account.Care and welfare of people that use services – roper steps must be taken to ensure that each client is protected against the risks of receiving care or treatment that is inappropriate or unsafe. Safeguarding people who use services from abuse – suitable arrangements should be made to ensure that clients are safeguarded against the risk of abuse by taking reasonable stops to identify the possibility of abuse and prevent it b efore it occurs and respond appropriately to any allegations of abuse.Cleanliness and infection control – measure must be taken so far as reasonable practicable to ensure that clients and workers are protected against identifiable risks of infection. Management of medicines – clients are to be protected against the risks associated with the unsafe use and management of medicines. Appropriate arrangements are to be made for obtaining, recording, handling, using, safe keeping, dispensing, safe administration and disposal of medicines.Safety and suitability of premises – We must ensure that clients and workers that have access to premises are protected in that the design and layout is suitable and appropriate security measures have been taken. Safety, availability and suitability of equipment – Suitable arrangements must be made to rote clients and workers who may be at risk from the use of unsafe equipment. Equipment must be properly maintained and suitable for its purpose and must be used correctly.Requirements relating to workers – Companies to ensure that the person is of good character and has the relevant skills and experience to do the work and to ensure that the necessary checks, (DB'S), have been carried out. Supporting Workers – Workers should be supported by their Managers to ensure that they are appropriately supported in relation to their responsibilities to ensure they do their job to the required standard.Assessing and monitoring the quality of service provision – this should be regularly reviewed and clients should benefit from safe quality care, treatment and support in relation to decision making and the management of risks to their health, welfare and safety. Notification of other incidents – the commission must be notified of any incidents which occur whilst services are being provided. In relation to safeguarding this is any abuse or allegation of abuse that has been made or any incident which is reported to, or investigated by, the police. Reemerging from vulnerable adult to adult at risk. The Government are due to consider the recommendations with a view to introducing legislation. The recommendations are as follows; Local social services have the lead in co ordination responsibility for safeguarding. Local authorities have a duty to investigate adult protection cases And can either do this themselves or refer the investigation to another agency but this must be monitored by them. The local authorities would have the power to request co operation in adult protection investigations.An adult at risk can be defined as a person who appears to have health or social care needs, the person must appear to e at risk of harm rather than significant harm, the person appears unable to safeguard themselves from harm due to their health and social care needs. Harm is defined as ill treatment, (to include exploitation that is not physical), the impairment of health and developm ent, self harm and neglect and unlawful conduct that affects a persons property, rights or interests. Local authorities should have the lead role in establishing and maintaining safeguarding boards.The local authority, NASH and Police would be required to nominate a safeguarding board member that has the appropriate knowledge and skills. New compulsory and emergency powers should be set out for local authorities and adult protection cases, for example, power of entry or exclusion orders. Statement of Government Principles on adult safeguarding (2011) – local multi agencies should support and encourage communities to find their solutions locally. Guidance is given on how principles can be turned into outcomes.The six principles are; Empowerment – presumption of person led decisions and informed consent. Protection -support and representation for those in greatest need. Prevention – it is better to take action before harm occurs. Proportionality – proportio nate and least intrusive response appropriate to the risk presented. Partnership – Local solutions through services working with their communities. Communities have a part to play in preventing, detecting and reporting neglect and abuse. Accountability – Accountability and transparency in delivering safeguarding. 1. Explain the protocols and referral procedures when harm or abuse is alleged or suspected Within Sad/Alpha we have a Vulnerable Adult safeguarding lead. When a worker has concerns or a client has alleged abuse/harm, the first point of contact would be to discuss this with their Manager, (this should be no later than the end of he day that the allegation was made or the incident happened). If the client had made an allegation, whilst the worker was with them, they would make a factual note of what has been discussed, this would include name, date, details of allegation made and the worker's response.It is important that the client feels trusted and that no le ading questions are asked. The worker should then advise the client that they will be discussing this with their Line Manager as they have a duty of care towards them. Depending on the situation that has occurred, the worker would need to ensure that the adult at risk is made safe and if required has received medical occurred with a view to discussing whether the Police should be informed of this. If a worker has concerns about a client but an allegation hasn't been made, the worker is advised to speak to their Line Manager regarding this.As soon as realistically possible file notes should be done and together, the Manager, the Vulnerable Adult safeguarding lead and the worker will agree on the next course of action that needs to be taken. It is at this point it is important to remember that if the Manager and the worker do not agree on the next course of action then they are able to go to Senior Management level to discuss this further. . Sad/Alpha is a non statutory agency so, if we do have a concern regarding abuse, we would refer this onto the statutory agency that is working with the client.We would contact them as soon as realistically possible and follow this up with a written file note. If there is no statutory agency involvement, we would contact the Adult Social Services Locality Team to advise them of our concerns. This will usually mean speaking to the Duty Officer for the team. We would then follow this up with a written file note and send this across to the Duty Officer. Sometimes the Locality Team will check on their system, and, if there has been statutory agency involvement we were unaware of, they would request that we refer the matter to the relevant agency involved.Sometimes when a statutory agency, (for example SCHISM), have advised that they will be taking no further action and we disagree with this, we would then go back to the relevant Locality Team. They may well agree with the decision that has been made, and, if this is the case we w ould Just file note it accordingly. If however, they decide that action does need to be taken, it is the role of the Locality am to lead on this with the statutory agency. Internally, the seriousness of the incident will need to be assessed by the Manager and the Vulnerable Adult lead.If the incident is considered to be minor, we would complete a sudden untoward incident form and still advise the lead statutory agency Within Alpha is it my responsibility to ensure that all staff have been trained in Vulnerable Adult Safeguarding and that they are all aware of the reporting procedures/paperwork that needs to be completed. All workers know that any concerns have to be reported directly to myself, and, if I am absent, be reported to my Manager. The workers know that they are responsible for informing me as soon as possible and following this up with a written file note.They are aware that this type of information can be shared and that client confidentiality can be broken in this insta nce. Everything to do with the concerns raised or allegations made is documented in a file note and locked away in a secure filing cabinet. It is my responsibility to ensure that everything has been documented and stored. Safeguarding and the prevention of abuse As mentioned above, Sad/Alpha have a Vulnerable Adult Safeguarding Lead that I will liaise with if a safeguarding concern as been brought to my attention.It is mandatory for all staff to attend Vulnerable Adults Safeguarding training. Sad/Alpha have written their own company policies in relation to safeguarding. The safeguarding policy itself defines an adult at risk of harm, lists the types of physical/mental abuse or harm that can occur and the reporting procedure that should be followed if an allegation is made or if they have any concerns, (as outlined above). All staff who have read the policy will be aware of who they need to report to in the first instance and the importance of writing down and recording factual file notes.These policies have been written in line with the No Secrets Act (2000), The Mental Capacity Act (2005), Human Rights Act (1998) and Safeguarding Adults (2005). The other policy that needs to be read and understood in connection with safeguarding is the Sad/Alpha Weightlessness policy. This policy firstly reassures a staff member that they can make a disclosure within a positive and supportive environment and that there will be no reprisals from bringing a matter to their Manager's attention. The reporting procedure is outlined in the policy, and if the member of staff has a concern about a colleague, they will report directly to their LineManager. If, however, the concern is in relation to their Line Manager, they will report the matter to Senior Management level to be investigated. All staff are aware that they have a duty of care towards clients, their colleagues and themselves. I do believe that risk assessments that are regularly reviewed are extremely important to try an d prevent abuse occurring. Alpha risk assessments covers areas such as historical risk, risk to self, risk to others, risk from others and environmental risks. When we assess a client we will complete a risk assessment form and the client will be marked for overall risk.We can then discuss with the relevant worker/professional how to minimize risk, for example, one of our clients has historically made an allegation of sexual assault against a male worker from another agency. This client is currently being seen in pairs and the two workers are female. Risk assessments will only be successful if they are reviewed regularly as a matter of course. Communication is also very important, not Just between other agencies, but within the team. All staff members must know who to report concerns to and what to do. If a Manager is made aware of a possible concern/risk, this must be passed onto the rocker and vice versa.All complaints must be investigated, (no matter how small or minor they appea r to be), they must be documented correctly and the necessary action must be taken if required. Within Alpha we always encourage staff to try and view a complaint as a positive thing rather than a criticism. By reviewing and investigating complaints, our Care plans are also important in relation to safeguarding and these will also only be successful if they are reviewed on a regular basis and are communicated clearly to all staff that are working with the client.For example, we are currently working with a an who has poor eyesight and is unable to use the cash point unsupervised. Unbeknown to him, his friends have been withdrawing money from his account. His care plan has now changed in the respect that we have temporary power of attorney of his money and make all cash withdrawals at the bank for him keeping an accurate record of all money that has been spent. Sad/Alpha also have a responsibility to follow up on any references when people apply for a Job and to ensure that workers a re not working with a client unsupervised until they have had a satisfactory DB'S check.Regular training and supporting staff on a regular basis is also key. 4. Recommend proposals for improvements in systems and procedures in own service setting Within Alpha, I believe that we are very good at communicating with each other and as a team. I would however like to improve this by coming up with regular training sessions/staff meetings where we can all get together and share our thoughts and ideas and that staff and Managers can be updated on what is happening with regards to all clients to include risks and safeguarding.I like to hold supervision regularly, and as part of supervision, we discuss the clients that the worker is currently seeing, we review their care plan and make any required changes. This would also be a good time to update risk assessments, but all staff are aware that anything in relation to risk should be brought to my attention as soon as possible and that they sho uld not wait for a supervision.I do receive daily feedback from staff in relation to their visits. However, I would like to be more â€Å"hands off' with regards to client work and be able to spend my time working with staff on their visits and also visiting clients to perform an audit of our services and this would include risk. The audit could then be shared with the worker who would know that they loud need to action any of the relevant points and feedback to me when this had been completed.I think this would be of benefit to the client and to the worker who would be mindful that regular audits were going to occur which, in turn, would make them more aware that policies and procedures do need to be adhered to and it reinforces our duty of care. I think that our policies and procedures as a company are fairly robust, however, these may be subject to change in the near future if adult safeguarding becomes statutory along the same lines as child protection. I have now adopted a sys tem, that should there be a change in risk, a new risk assessment form is completed.I would however like to visit the clients on a quarterly basis at least to re evaluate risk regardless of whether their circumstances have changed or not. Although our team has a case load of regular clients, I believe that it is important that they are occasionally seen by somebody else who is not so used to them. It is very easy to become blinkered to risk/harm and a new set of eyes can be very important when reviewing this. I would like to implement a regular shuffle around within the unit/AC Learner signature: Assessor signature: Date:

Did Racism Precede Slavery?

ESSAY There have been debates among scholars over whether racism preceded slavery or vice versa. Present an argument on this question using course materials (lectures, readings, film) While some argue that racism preceded slavery, I firmly believe that racism did not precede slavery. Before examining the reasons behind my opinion, it is important to note how race feeds into racism, and how slavery then latches on to racism. Race is a socially constructed idea through which a hierarchy largely stemming from the fairness of skin color is formed.As a result, different racial groups are formed with the White race occupying the top position of this hierarchy. Because of this skin-color based hierarchy, White people developed a sense of superiority and dominance over the Black people who lie at the bottom of this hierarchy. This perception of being superior and dominant over another race based on this hierarchy is racism. A connection between slavery and racism can then be formed when the White elites decide to only enslave the Black people when they feel their dominance and superiority is jeopardized in one way or the other.Therefore, the components of racism and slavery together form racialized slavery. Holistically speaking, a three-part system involving race, racism and slavery is effectively formed. While keeping components of this system in mind, it is also necessary to consider how money, productivity and social relations influence my view. When British settlers entered the New World, among their priorities was to hire relatively inexpensive slave labor to generate profits for them. While the freely available, local Native Americans were auditioned, the White settlers realized they had to look elsewhere.Native Americans died via diseases contracted by White settlers, and as a result were neither fully adaptable to slave labor nor productive. Instead, White settlers turned to indentured servitude. As discussed in lecture, indentured servitude saw White settlers import fellow British people and ordered them to work like slaves on cheap, 5-7 year contracts. However, this method of labor was not entirely successful since indentured servants too contracted diseases from settlers and died in numbers, while settlers also couldn’t dictate work conditions once their contracts expired.At this point, the frustrated White settlers wanted to bring in a people on whom they could place unlimited workloads to maximize productivity. This was when the British settlers turned to the African market. While the first British colonialists arrived in 1607, the first Africans were not brought in until 1619. (Week 3 powerpoint, â€Å"slavery-1†, slide 7) It is thus wrong to say that racism prompted and preceded the enslavement of Africans, since it was instead the failure of the Native Americans along with high mortality rates and contract laws of indentured servants that preceded and induced the enslavement of Africans.Moreover, the desire to becom e wealthier, not racism, convinced White settlers to enslave Africans. After failing with indentured servitude, White settlers imported Africans in pursuit of maximizing productivity and consequently receiving higher profits. As we discussed in class, planters in Virginia were aware of the rewards they could reap by enslaving Africans. Unlike the indentured servants contracts that limited the duration of work summoned by White settlers, enslaving Africans meant that planters could put no limits on the amount of work and time they ordered of them.Therefore, the more work you assign to slaves for much longer periods, the more productivity you get, and the more money your plantation gets you. On top of this though, planters also wanted more slaves to increase the supply of money they ultimately received. Accordingly, â€Å"state laws adopted the principle of partus sequitur ventrem- the child follows the condition of the mother regardless of the race of the father. † (Cannon, 19 93, p. 415) Thanks to this law, enslaved mothers gave birth to enslaved children who went on to become extra pairs of hands on plantations.In the case of children being enslaved because of their enslaved mothers, racism once again does not precede slavery. Since child enslavement holds â€Å"regardless of the race of the father†, (Cannon, 1993, p. 415) it is the mother’s status as a slave and not race that precedes and assigns the same title to her children. White settlers wanted enslavement to be cyclical, and it is for this reason why enslaved women were valuable; they produced and reproduced. Although African enslavement eventually became slavery as torture only applicable to Africans, racism does not precede slavery here.As more Africans were imported for enslavement purposes, the White elites’ fears exacerbated. Even though African enslavement was the principal answer to increased wealth for White planters, indentured servitude was not extinct. Friendships between Africans and lower-class Whites existed, and the White elites were concerned these alliances would undermine their summoning powers and provoke a class insurrection. It was at this juncture in 1660 that racialized slavery in Virginia (Week 3 powerpoint, â€Å"slavery-1†, slide 7), a product of components in the system, was only specific to the Africans.Not only did racialized slavery prevent a class conflict between Whites, but also brought racism to the fore. As a system component in this case, racism is a perception of superiority and dominance from the White elites’ to the Africans. Hence, racialized slavery again supports my view since it was the enslavement of Africans and their interactions with lower-class Whites that preceded and incited racism. One can easily get confused by racism and slavery, and claim that slavery would never have occurred without an onslaught of racism.However, the series of events involving White settlers, Native Americans, indent ured servants and imported Africans are most logical when we argue that racism did not precede slavery. If the White settlers were racists ever since they arrived in the New World, indentured servitude would never have existed. Without the interaction of Africans and lower-class Whites, racialized slavery would not have been legitimatized, and Black people would not have been historically associated with slavery the most.

American history

Grant. Discuss the objectives of each. Which plan was better for the Union and why?Before a comparison can be made of the policies of Andrew Johnson (President of the United States 1865-1869) and Ulysses S. Grant (President of the United States 1869-1877), the whole theory of Reconstruction has to be understood. The Civil War or sometimes referred to as the War Between the States happened between 1861 through 1865. It was the result of a long time brewing issue of slavery in the Southern States. Abolitionists of slavery and advocates of every human’s right to personal freedom were a strong political voice within the northern part of the Union while most of the southern states accepted slavery as a personal right. The North was more of an industrial area with many of its citizens being of a more conservative religious nature. The North did have a firm agricultural aspect as well but these farms where family owned with hired labor to work them. Indentured servants from the original colonial days no longer existed but within the fertile crop lands of the southern states, plantations of great size were prospering in the growth of cotton and sugar cane. With slave labor, the owners of these plantations amassed great wealth in comparison to their farmer counterparts in the north. Under pressure from these political groups, the federal government began to make efforts towards emancipation of the slaves and in protest, most of the southern states ceded to form a separate country of the Confederate States of America. A rift had formed within the country and war began. After four years of a long and bloody dispute, the war finally ended in 1865 with the surrender of the Confederates. The Confederate government was abolished and the whole country formed once again as the United States of America under the presidency of Abraham Lincoln. Reconstruction began under Lincoln but due to his assignation, he did not live to follow his reconstruction plans. Andrew Johnson, Lincoln’s vice president during Lincoln’s second term, automatically became the new president after Lincoln’s death. Mr. Johnson attempted to continue on with Lincoln’s policies concerning reconstruction. Lincoln had attempted to practice that though the southern states should be placed under military rule, it would be eventually be to return those states to their own governmental rule. If one tenth of the state population were willing to swear to an oath of loyalty to the Union, then that state was more likely to be removed from military government rule. In natural reaction, the once rebellious southern states objected to the state of being dictated to by the federal government in how their state should be run. The whole process was met with constant strife and disgruntlement from every side of politics. No satisfactory medium ground could be found. Most of the blame for this conflict was laid at the feet of Andrew Johnson, who as President was held the most responsible. This and other factors led to Andrew Johnson’s impeachment, including Johnson’s placement of Lorenzo Thomas as Secretary of the Department of War after having removed Edwin M. Stanton. This was all done without the approval or consent of the Senate. Johnson was charged with a high misdemeanor and his privileges of Office were removed as President. Ulysses S. Grant, a powerful figure in politics due to his favorable war credentials, had maintained a neutral attitude about Johnson’s Reconstruction policies during Johnson’s term. He was quoted as being in favor of Johnson’s policies as a continuance of Lincoln’s Reconstruction ideas. After his election as President, Grant took a stronger outlook on the Reconstruction issues. He absolved all military personnel of any charges of misconduct while in place as military government officials within the southern states. He gave them amnesty against any prosecution of acts while acting in capacity of military government. Grant took a dim view on the protests of the southern states’ complaints of military occupation and unfair treatment by the officials of that military occupation. The object was to form a one solid union once again at any price and to quell any possible uprising within the occupied states. While harsh and often unfair, Grant’s stern practices did succeed in ceasing any other attempts of the southern states to cede and order and unity was once again in place. Question Two: What impact did the frontier have on American behavior, attitudes, and institutions? Is the â€Å"frontier thesis† of Fredrick Jackson Turner still viable on today’s historians? With the opening of the western frontier, a whole new range of prospects was brought to the economy of the United States as well of the people who before populated the eastern part of the country and newly arrived immigrants seeking a better life in a different place. The gradual move west happened over a long period of time as the unexplored wilderness contained many dangers and unknown possibilities, both good and bad. It was a long slow process that happened over the first and middle part of the 19th century but by the last decade had arrived; most of it had been settled and civilized. Great new prospects had been introduced into America’s economy. The raw wealth in the forms of gold, silver or other mineral mining, oil, lumber and livestock ranching as well as other agricultural crops, gave the United States almost an unlimited source of products, increasing the country’s independence to provide for itself without so much dependency on foreign sources. The West had known such a boon of prosperity and economic growth that when the turn of the century arrived, there was an over abundance of these products and far less a demand for them than in the days when the West’s contributions to the country had been more in demand. Towns that had grown up overnight had faded away and new modernization of trains and freight shipping had eliminated many key jobs that so many people had known such as the end of the stage coach line and also the Pony Express. The East continued to prosper and develop new conveniences such as the telephone, the telegraph, electricity, automobiles, and the whole country was swept up in a whirlwind of inventive revolution. The Great Unknown just no longer existed as the whole vastness of the country was united by modern technology and sweeping change. It became the age of the machine and the end of the horse and buggy day. Fredrick Jackson Turner’s â€Å"frontier thesis† has broadened the whole concept that the generalized progression of people to move into unknown territory and settle it, leads to advances in all aspects of living from the industries of business to the growth and decline of economy. Foresight is better than hindsight could be said but it is only in hindsight that such historians as Fredrick Jackson Turner can project forecasts for today’s politicians. It could perhaps stop a forward movement such as that period went from prosperity to the Great Depression of the 1930’s. Fredrick J. Turner’s thesis also expounded on the value of deepening and strengthening relationships with neighboring and foreign nations as a broadened frontier. Question Three: Discuss the political, social and economic significance of the year 1876 in American History. This year brought a time of great strife for the United States. It had only been a little over a decade since the end of the Civil War and that poor economic growth in the southern part of the nation had ever lasting effects on the country as a whole. People were still moving west and many of the south were moving north to the cities in hopes of finding work and decent living conditions. This caused an overcrowding in these cities, affecting the normal citizenry as well as the newcomers, both American and still arriving immigrants. It was the end term of Ulysses S. Grant’s terms as President. The year was economically depressed which caused homelessness and unemployment for many Americans. These aspects were in direct contradiction of the people in the less populated western areas who knew a far better income and life. The year also suffered from a series of disasters from former years that has caused a great financial strain on the nation’s economy such as the Great Fire of Chicago in 1871 that had virtually left thousands homeless. There had been earthquakes and floods. Relief agencies were set up to bring relief to many of the indigent of those times but not all the money donated to at least thirty charities found its way to the intended purpose. There was rampant political misconduct. The year of 1876 is also known as the year of the tramp. Men who traveled from place to place working odd jobs or just simply squatting in places in groups causing disgruntlement and fear among the established citizens. The tramps were the by-products of the increasing number of homeless people. It became an even stronger distinction of class from the poor to the rich. More people were in poverty in comparison to the numbers who either wealthy or had a sufficient income to live a decent life. Homelessness breeds hopelessness and crime. Hobos were tramps that rode the railroads from place to place. The introduction of the railroad into American transportation was only increased by its use during the Civil War by transporting soldiers and equipment from place to place. Many of the hobos were ex-soldiers who had only gained a poorer way of life by fighting for their country instead of reaping rewards for their service by having a more evenly distributed prosperity. Such social and economic variances can only lead to a more volatile type of politics. During Grant’s term, the Democrat party had remained extremely weakened by the Civil War where the controlling party had remained Republican for a number of years. By 1876, the Democratic Party had finally begun to return to some power but there remained the strife that most of America’s politicians were Republican and more conservative and class aware. The rich grew richer and the poor grew poorer. Question Four: Compare the role of the political machines and the social reformers in dealing with the new urban environment of the late 19th Century. Which group was more successful and why? As it has been stated so many times, the 19th Century was a time of phenomenal change that far surpassed its preceding centuries. In those short one hundred years, there happened such a mass of innovative invention, mass population movement and radical social change than had ever been seen before. Accepted standards were challenged, religious statues questioned and political change that must incur with these actions. The questions of race, gender and creed became predominately evident in the American population that was more far spread than ever before and the country had amassed great growth in its size. Military force became a predominant figure in American politics since its said effective use after the Civil War. The federal government used its military forces as police basically after that period. Along with governing and maintaining the southern states during the years of the Reconstruction period, the American government now employed its Army to keep peace and jurisdiction among the remaining bands of Native American tribes in the west. Federal marshals held precedence over the local town and state marshals so the once wild frontier became more lawful and peaceful. At the end of Grant’s term in 1877, Rutherford Hayes became the President of the United States. He was also Republican and the highest seat in the country would remain in the control of the Republican Party until the election of Grover Cleveland in 1885. He was a Democrat and was set to bring about radical political change. He became the President of the common man but he also made strong enemies among certain powerful politicians in the Republican controlled Senate. Cleveland discovered a large monetary amount in the national treasury that had its basis in former Civil War tariffs and was termed as â€Å"pork barrel legislation†. He lowered the tariffs and vetoed laws that would have kept the tariffs and other such practices in force. He earned a high popularity among the agricultural groups and the less wealthy average American man on his income. His one term as President greatly aided the common man but his opponents in the political arena caused his loss to Benjamin Harrison in 1889. He re-ran in the following term and was re-elected President in 1893. His popularity was strong among the people of the spreading urban society of the United States. The time of the separation of Church and State had arrived. Women’s Suffrage had arisen on the horizon and would create a huge reform in American life and politics. The female citizens of the country had begun to demand their rights as individuals, especially the right to vote. What had been predominately a man’s world would soon be toppled over as American women brought their weight to bear upon every aspect of daily life. Along with Women’s Suffrage, came the feminine viewpoint of social reform to include religion more into politics and also led towards the prohibition of liquor. Perhaps a bit more predominant within the larger cities, the Suffrage movement caused more change within the expanded realm of the American population living. The political machines had a more direct bearing on the urban environment that the social reformers simply because the politics had a stronger foothold among the male population and it would take time for the new social reform to take effect. Question Five: Discuss the differences between the Populists and the Progressives as third parties in American politics. Include an analysis of their party platform, candidates and supporters. Both the Populist and La Follette Progressive parties were right wing. They were short lived political parties that did not survive the transitional growth of American politics. When George Washington was elected as President of the United States, there were no party affiliations. At the beginning, there was the Federalist Party and the Whig party and Anti-Federalist Party. The Federalist Party survived longer than either other party but within time several parties by other names would come into formation and as well disappear because their party platforms were too narrow and one sided to survive. The Populist Party would eventually move into becoming the Democratic Party with the election of Andrew Jackson as President. It began as the Democratic Republican Party, which because of its basic populist mandate, eventually became what we know today as the Democratic Party. The original Populist Party maintained too much of a radical, one-sided view. It had come down to an issue between the agricultural groups and the unionists. Due to falling land prices, crop prices, and heavy taxes, the western farmers felt themselves unrepresented in government. The unionists meanwhile were better organized and compact groups that differed greatly from the farming community. It was industrial against agricultural. Each newly formed party had its own interest in mind and chose candidates in accordance with those interests. There was no common benefit among the population as whole within these right wing parties. The Populist Party leaned closer to the farmers and sought to have a candidate elected that would represent them in Washington and relieve their growing pile of grievances. It connected eventually with the Greenback party but eventually took the form of the Democratic Party under the presidency of Andrew Jackson. The La Follette Progressive Party differed in its industrial pursuit as the Populist was agricultural. The Labor party turned to nominating candidates that would further their cause. The unionists cared little about the declining income plight of the farmers and by its very organized nature; the Labor party was eventually absorbed into what is now the Republican Party. Since each political party must differ in order to achieve a decent balance in politics, it is to the best advantage of election process to have two such agendas. There has been within the course of American history the emergence of third parties, even in today’s society with the Independent ticket. Though history has proved that very seldom is a candidate of a third party ever been elected to actually hold a political office. Works Cited/Reference Page: 1.   Andrew Johnson, A Study In Courage by Lloyd Paul Striker, Macmillan, 1929 2. Ulysses S. Grant: Politician by William B. Hesseltine, Dodd, Mead, 1935 3. Halford Mackinder and the ‘Geographical Pivot of History’: A Centennial Retrospective, Journal article by Klaus Dodds, James D. Sidaway; the Geographical Journal, Vol. 174, 2004 4. Down and Out, on the Road, the Homeless In American History by Kevin L. Kusmer, Oxford University Press, 2002 5.Political Mischief: Smear, Sabotage, and Reform In U.S. Elections by Bruce L. Felknor; Praeger Publications, 1992 American History American History American History American History American History American history Grant. Discuss the objectives of each. Which plan was better for the Union and why?Before a comparison can be made of the policies of Andrew Johnson (President of the United States 1865-1869) and Ulysses S. Grant (President of the United States 1869-1877), the whole theory of Reconstruction has to be understood. The Civil War or sometimes referred to as the War Between the States happened between 1861 through 1865. It was the result of a long time brewing issue of slavery in the Southern States. Abolitionists of slavery and advocates of every human’s right to personal freedom were a strong political voice within the northern part of the Union while most of the southern states accepted slavery as a personal right. The North was more of an industrial area with many of its citizens being of a more conservative religious nature. The North did have a firm agricultural aspect as well but these farms where family owned with hired labor to work them. Indentured servants from the original colonial days no longer existed but within the fertile crop lands of the southern states, plantations of great size were prospering in the growth of cotton and sugar cane. With slave labor, the owners of these plantations amassed great wealth in comparison to their farmer counterparts in the north. Under pressure from these political groups, the federal government began to make efforts towards emancipation of the slaves and in protest, most of the southern states ceded to form a separate country of the Confederate States of America. A rift had formed within the country and war began. After four years of a long and bloody dispute, the war finally ended in 1865 with the surrender of the Confederates. The Confederate government was abolished and the whole country formed once again as the United States of America under the presidency of Abraham Lincoln. Reconstruction began under Lincoln but due to his assignation, he did not live to follow his reconstruction plans. Andrew Johnson, Lincoln’s vice president during Lincoln’s second term, automatically became the new president after Lincoln’s death. Mr. Johnson attempted to continue on with Lincoln’s policies concerning reconstruction. Lincoln had attempted to practice that though the southern states should be placed under military rule, it would be eventually be to return those states to their own governmental rule. If one tenth of the state population were willing to swear to an oath of loyalty to the Union, then that state was more likely to be removed from military government rule. In natural reaction, the once rebellious southern states objected to the state of being dictated to by the federal government in how their state should be run. The whole process was met with constant strife and disgruntlement from every side of politics. No satisfactory medium ground could be found. Most of the blame for this conflict was laid at the feet of Andrew Johnson, who as President was held the most responsible. This and other factors led to Andrew Johnson’s impeachment, including Johnson’s placement of Lorenzo Thomas as Secretary of the Department of War after having removed Edwin M. Stanton. This was all done without the approval or consent of the Senate. Johnson was charged with a high misdemeanor and his privileges of Office were removed as President. Ulysses S. Grant, a powerful figure in politics due to his favorable war credentials, had maintained a neutral attitude about Johnson’s Reconstruction policies during Johnson’s term. He was quoted as being in favor of Johnson’s policies as a continuance of Lincoln’s Reconstruction ideas. After his election as President, Grant took a stronger outlook on the Reconstruction issues. He absolved all military personnel of any charges of misconduct while in place as military government officials within the southern states. He gave them amnesty against any prosecution of acts while acting in capacity of military government. Grant took a dim view on the protests of the southern states’ complaints of military occupation and unfair treatment by the officials of that military occupation. The object was to form a one solid union once again at any price and to quell any possible uprising within the occupied states. While harsh and often unfair, Grant’s stern practices did succeed in ceasing any other attempts of the southern states to cede and order and unity was once again in place. Question Two: What impact did the frontier have on American behavior, attitudes, and institutions? Is the â€Å"frontier thesis† of Fredrick Jackson Turner still viable on today’s historians? With the opening of the western frontier, a whole new range of prospects was brought to the economy of the United States as well of the people who before populated the eastern part of the country and newly arrived immigrants seeking a better life in a different place. The gradual move west happened over a long period of time as the unexplored wilderness contained many dangers and unknown possibilities, both good and bad. It was a long slow process that happened over the first and middle part of the 19th century but by the last decade had arrived; most of it had been settled and civilized. Great new prospects had been introduced into America’s economy. The raw wealth in the forms of gold, silver or other mineral mining, oil, lumber and livestock ranching as well as other agricultural crops, gave the United States almost an unlimited source of products, increasing the country’s independence to provide for itself without so much dependency on foreign sources. The West had known such a boon of prosperity and economic growth that when the turn of the century arrived, there was an over abundance of these products and far less a demand for them than in the days when the West’s contributions to the country had been more in demand. Towns that had grown up overnight had faded away and new modernization of trains and freight shipping had eliminated many key jobs that so many people had known such as the end of the stage coach line and also the Pony Express. The East continued to prosper and develop new conveniences such as the telephone, the telegraph, electricity, automobiles, and the whole country was swept up in a whirlwind of inventive revolution. The Great Unknown just no longer existed as the whole vastness of the country was united by modern technology and sweeping change. It became the age of the machine and the end of the horse and buggy day. Fredrick Jackson Turner’s â€Å"frontier thesis† has broadened the whole concept that the generalized progression of people to move into unknown territory and settle it, leads to advances in all aspects of living from the industries of business to the growth and decline of economy. Foresight is better than hindsight could be said but it is only in hindsight that such historians as Fredrick Jackson Turner can project forecasts for today’s politicians. It could perhaps stop a forward movement such as that period went from prosperity to the Great Depression of the 1930’s. Fredrick J. Turner’s thesis also expounded on the value of deepening and strengthening relationships with neighboring and foreign nations as a broadened frontier. Question Three: Discuss the political, social and economic significance of the year 1876 in American History. This year brought a time of great strife for the United States. It had only been a little over a decade since the end of the Civil War and that poor economic growth in the southern part of the nation had ever lasting effects on the country as a whole. People were still moving west and many of the south were moving north to the cities in hopes of finding work and decent living conditions. This caused an overcrowding in these cities, affecting the normal citizenry as well as the newcomers, both American and still arriving immigrants. It was the end term of Ulysses S. Grant’s terms as President. The year was economically depressed which caused homelessness and unemployment for many Americans. These aspects were in direct contradiction of the people in the less populated western areas who knew a far better income and life. The year also suffered from a series of disasters from former years that has caused a great financial strain on the nation’s economy such as the Great Fire of Chicago in 1871 that had virtually left thousands homeless. There had been earthquakes and floods. Relief agencies were set up to bring relief to many of the indigent of those times but not all the money donated to at least thirty charities found its way to the intended purpose. There was rampant political misconduct. The year of 1876 is also known as the year of the tramp. Men who traveled from place to place working odd jobs or just simply squatting in places in groups causing disgruntlement and fear among the established citizens. The tramps were the by-products of the increasing number of homeless people. It became an even stronger distinction of class from the poor to the rich. More people were in poverty in comparison to the numbers who either wealthy or had a sufficient income to live a decent life. Homelessness breeds hopelessness and crime. Hobos were tramps that rode the railroads from place to place. The introduction of the railroad into American transportation was only increased by its use during the Civil War by transporting soldiers and equipment from place to place. Many of the hobos were ex-soldiers who had only gained a poorer way of life by fighting for their country instead of reaping rewards for their service by having a more evenly distributed prosperity. Such social and economic variances can only lead to a more volatile type of politics. During Grant’s term, the Democrat party had remained extremely weakened by the Civil War where the controlling party had remained Republican for a number of years. By 1876, the Democratic Party had finally begun to return to some power but there remained the strife that most of America’s politicians were Republican and more conservative and class aware. The rich grew richer and the poor grew poorer. Question Four: Compare the role of the political machines and the social reformers in dealing with the new urban environment of the late 19th Century. Which group was more successful and why? As it has been stated so many times, the 19th Century was a time of phenomenal change that far surpassed its preceding centuries. In those short one hundred years, there happened such a mass of innovative invention, mass population movement and radical social change than had ever been seen before. Accepted standards were challenged, religious statues questioned and political change that must incur with these actions. The questions of race, gender and creed became predominately evident in the American population that was more far spread than ever before and the country had amassed great growth in its size. Military force became a predominant figure in American politics since its said effective use after the Civil War. The federal government used its military forces as police basically after that period. Along with governing and maintaining the southern states during the years of the Reconstruction period, the American government now employed its Army to keep peace and jurisdiction among the remaining bands of Native American tribes in the west. Federal marshals held precedence over the local town and state marshals so the once wild frontier became more lawful and peaceful. At the end of Grant’s term in 1877, Rutherford Hayes became the President of the United States. He was also Republican and the highest seat in the country would remain in the control of the Republican Party until the election of Grover Cleveland in 1885. He was a Democrat and was set to bring about radical political change. He became the President of the common man but he also made strong enemies among certain powerful politicians in the Republican controlled Senate. Cleveland discovered a large monetary amount in the national treasury that had its basis in former Civil War tariffs and was termed as â€Å"pork barrel legislation†. He lowered the tariffs and vetoed laws that would have kept the tariffs and other such practices in force. He earned a high popularity among the agricultural groups and the less wealthy average American man on his income. His one term as President greatly aided the common man but his opponents in the political arena caused his loss to Benjamin Harrison in 1889. He re-ran in the following term and was re-elected President in 1893. His popularity was strong among the people of the spreading urban society of the United States. The time of the separation of Church and State had arrived. Women’s Suffrage had arisen on the horizon and would create a huge reform in American life and politics. The female citizens of the country had begun to demand their rights as individuals, especially the right to vote. What had been predominately a man’s world would soon be toppled over as American women brought their weight to bear upon every aspect of daily life. Along with Women’s Suffrage, came the feminine viewpoint of social reform to include religion more into politics and also led towards the prohibition of liquor. Perhaps a bit more predominant within the larger cities, the Suffrage movement caused more change within the expanded realm of the American population living. The political machines had a more direct bearing on the urban environment that the social reformers simply because the politics had a stronger foothold among the male population and it would take time for the new social reform to take effect. Question Five: Discuss the differences between the Populists and the Progressives as third parties in American politics. Include an analysis of their party platform, candidates and supporters. Both the Populist and La Follette Progressive parties were right wing. They were short lived political parties that did not survive the transitional growth of American politics. When George Washington was elected as President of the United States, there were no party affiliations. At the beginning, there was the Federalist Party and the Whig party and Anti-Federalist Party. The Federalist Party survived longer than either other party but within time several parties by other names would come into formation and as well disappear because their party platforms were too narrow and one sided to survive. The Populist Party would eventually move into becoming the Democratic Party with the election of Andrew Jackson as President. It began as the Democratic Republican Party, which because of its basic populist mandate, eventually became what we know today as the Democratic Party. The original Populist Party maintained too much of a radical, one-sided view. It had come down to an issue between the agricultural groups and the unionists. Due to falling land prices, crop prices, and heavy taxes, the western farmers felt themselves unrepresented in government. The unionists meanwhile were better organized and compact groups that differed greatly from the farming community. It was industrial against agricultural. Each newly formed party had its own interest in mind and chose candidates in accordance with those interests. There was no common benefit among the population as whole within these right wing parties. The Populist Party leaned closer to the farmers and sought to have a candidate elected that would represent them in Washington and relieve their growing pile of grievances. It connected eventually with the Greenback party but eventually took the form of the Democratic Party under the presidency of Andrew Jackson. The La Follette Progressive Party differed in its industrial pursuit as the Populist was agricultural. The Labor party turned to nominating candidates that would further their cause. The unionists cared little about the declining income plight of the farmers and by its very organized nature; the Labor party was eventually absorbed into what is now the Republican Party. Since each political party must differ in order to achieve a decent balance in politics, it is to the best advantage of election process to have two such agendas. There has been within the course of American history the emergence of third parties, even in today’s society with the Independent ticket. Though history has proved that very seldom is a candidate of a third party ever been elected to actually hold a political office. Works Cited/Reference Page: 1.   Andrew Johnson, A Study In Courage by Lloyd Paul Striker, Macmillan, 1929 2. Ulysses S. Grant: Politician by William B. Hesseltine, Dodd, Mead, 1935 3. Halford Mackinder and the ‘Geographical Pivot of History’: A Centennial Retrospective, Journal article by Klaus Dodds, James D. Sidaway; the Geographical Journal, Vol. 174, 2004 4. Down and Out, on the Road, the Homeless In American History by Kevin L. Kusmer, Oxford University Press, 2002 5.Political Mischief: Smear, Sabotage, and Reform In U.S. Elections by Bruce L. Felknor; Praeger Publications, 1992 American History American History American History American history American History American History American history

The Online Advertisement Market Research Paper Example | Topics and Well Written Essays - 3250 words

The Online Advertisement Market - Research Paper Example In 1996, Procter and Gamble executed a deal with Yahoo! in which the basis of revenue calculation was number of clicks on the advertisement instead of number of views which was the norm of the day (Google and Yahoo news, 1996). This basis of compensation was quickly picked up by the media contemporaries since it provided a more focussed approach similar to the ones employed for direct response of the prospect through mail and telephone solicitations. It came to be known as CPC or Cost per Click method of online advertisement compensation. Inspite of its rapid popularity, CPM still remains the basis of many advertisements placements, particularly in the display ads segment. Online advertising revenue has steadily increased its share in the advertising industry both in absolute and percentage terms. For example, in US alone, the online advertising industry has grown from 3.2% in 2000 to 8.8% of total advertising, and from 8.1 billion in 2000 to 21.7 billion in 2007 (data derived from I nteractive Advertising Bureau Press Releases 2000-2007). From connecting computers in government offices, internet has come a long way since 1994 when it was opened for public for the first time. Internet users figure has jumped from 0.4 % of the world population in 1995 to 29.9% in 2010 (IWS, 2011). According to Coffman and Odlyzko, internet traffic almost doubled every four months in 1995- 96. The growth after that has been doubling on a yearly basis since then till 2001 (Coffman & M.Odlyzko, 2001). Main reasons for such drastic growth of internet are the ease of access and usability of internet, huge inventory of data and excellent connectivity instantly. Internet growth is a phenomenon which has not only changed the way individuals work but has also deeply impacted the culture and commerce of countries. The advent of social networking and entertainment in internet arena has further increased the scope of internet users. Before comparing print and online advertisement, it is impe rative to focus on the relationship between content and advertisements published through the two mediums. In print media, the ad is essentially locked with the content i.e. the ad is visible only for that particular day’s content. However, in internet medium, even if the content changes, the ad would still be there. This means that the chances of showcasing an old ad in print media exist only in retrieval of archives. However, the ads in internet are always current, unless it’s the reproduction of archived prints. The relationship or the non-existence of relationship between content and ads has encouraged several journals to open their archives for free which results in increased traffic to the website, thereby increasing its ad revenues (Kohler, 2006). This has changed the way print media looks at ads on its digital editions. Major differences that exist between print media advertising and online advertising are in terms of geographic reach, demographic targeting and ongoing revenues. While the ads in print media have limited geographic reach, online advertising is virtually everywhere. Also, print media ads have limited capacity to customize themselves based on geographic targets than online media. For example, it is nearly impossible for a newspaper to serve a different edition for every city of the world while it is very much possible to serve online ads based on the user’s location. Also, online ads can be updated irrespective of the content, as they

Narrative of the Life of Frederick Douglass, an American Slave Essay - 5

Narrative of the Life of Frederick Douglass, an American Slave - Essay Example The book is a detailed account of his life as a slave until he was emancipated. As with every other race story and accounts in the different literature books such as Handlin’s or even Daniel’s, the minority race (in this case the blacks) were always on the receiving end of every evil their white masters and even the rest of the white people subjected them to. Fredrick’s case is not different, in chapter 10 when he was working in Mr. Covey’s plantation, he was constantly thoroughly whipped and mercilessly for that matter until he ran away because he thought he was going to die after collapsing one day from the beating (Douglass 77). He is also abused by other white men when he goes to work in the shipyard and he has to leave there too. This is an indication of how one race considered them so superior over the other that even people on the same job category still treated the blacks as slaves and with disdain. The worst part is that even with evidence of physical abuse, the police and lawyers cannot come to the rescue of the blacks simpl y because even the system is wretched and corrupt with racism. Fredrick may have managed to get slavery abolished but that does not mean that other forms of modern-day slavery do not exist. Issues such as racism as explained by Fredrick are still in existence even to date with some white still feeling superior to the blacks and even people of law (such as police, lawyers, advocates, and some judges) still separates these two races to date. Even though the slavery may not be as intense as it used to be when Fredrick was growing up where even the food provided by the master was little and children were separated from their parents at a very tender age so that they cannot know love (Douglass 20), there is still the lack of complete freedom for the immigrants and people of minority race and ethnicity not only in the United States but in other nations of the world as well.

Fundamental concepts and techniques in accounting and finance Essay

Fundamental concepts and techniques in accounting and finance - Essay Example Fundamental concepts and techniques in accounting and finance The field of financial management has experienced gradual but significant change during the twentieth century. During the first two decades of the century, financial managers were concerned mostly with the legal issues surrounding the issuance of stocks and bonds. This focus of attention reflected the primitive nature of the capital markets in the early 1900s, the wave of mergers and consolidations occurring at that time, and the lack of what now is considered routine full disclosure of accounting and financial information about companies offering securities to the public. With the Depression of the 1930s, the main focus of financial management shifted to the defensive aspects of business survival. As we enter the twenty-first century, the most significant trend to impact successful corporate financial management will be the continuing globalization of business in general and financial management in particular. There is no major U.S. or foreign corporations that do business solely within the confines of their own country. The need to deal with multiple currencies, worldwide money and capital markets where investment capital moves across borders at an increasing pace facing fewer and fewer barriers, a wide variety of accounting systems and tax laws, and a multitude of political risk environments is now a normal part of the responsibilities of a corporate financial manager. This globalization of business does not change the fundamental theories of corporate financial management, but it does have a substantial impact on corporate financial practice and domestic financial markets. ... t change the fundamental theories of corporate financial management, but it does have a substantial impact on corporate financial practice and domestic financial markets. The only thing certain about the future is that finance and industry will continue to change, offering new challenges and opportunities to financial managers. The importance of competent financial management to the success and even survival of the modern business organization cannot be overemphasized. It is no accident that presidents and board chairpersons of large, successful corporations increasingly rise to their positions by coming up the "finance side of the house" (Kaplan, 1989). In smaller business, experience has shown that the early survival of a new business and prosperity in its developing stages is strongly dependent on effective financial planning and control. The most common reason cited for the high failure rate experienced by new ventures is lack of financial expertise. Similarly, financial administration is receiving increased attention by governmental units at all levels. Financial management in all types of nonprofit corporations and organizations is also benefiti ng from increased attention. Competent financial planning and management are critical components of success in any organization that brings people together to achieve a common goal. The impact of inflation and high interest rates has focused increased attention on the financial implications of nearly all business decisions. Knowledge of financial management principles and techniques has become even more important during our current era of economic uncertainty. Functional specialists in such diverse areas as marketing, production, and human resources management have environment in which the firm operates. A

Is celebrity culture part of a social hierarchy Refer to at least two Essay

Is celebrity culture part of a social hierarchy Refer to at least two academic sources in your answer and provide examples - Essay Example While political leaders and aristocracy still hold high importance and are themselves now celebrities, being a celebrity no longer requires political attachment. Television and film have become vehicles for celebrity, created through popularizing the image of actors and putting their personal lives in view of the public. In the more recent period of time where new media has become a concept from which public attention is developed, anyone with the proper equipment can find a way in which to gain the notice of the public, creating a sensation that provides instant, if often short-lived, celebrity. While gaining celebrity requires the smallest reason in order to gain the public’s attention, status within the category of celebrity has an informal, but crucial range of importance. Rolph and Kirby define the term celebrity through earlier English terminology in contrast to contemporary usage. Earlier terminology refers to giving honour and dignity upon someone who had earned this s tatus. The current usage refers only to someone who has gained attention, the concept of honour and dignity far removed from the culture of celebrity. In reference to the more contemporary usage, Rolph and Kirby state that a celebrity is someone who has â€Å"the condition of being much extolled or talked about† (Rolph and Kirby, 172). ... They argue that while some scholars consider the concept of ’celebrity’ to have been in existence throughout history, going back as far as Alexander the Great in order to define those who have had celebrity status. Other scholars suggest that celebrity is primarily a social construct that came into existence with the equalization of the common man through the â€Å"democratization of reputation† (Rolph and Kirby, 174). They further the argument of the contemporary nature of celebrity by suggesting that it is more defined by the late twentieth century as it has been â€Å"premised on the economic conditions of capitalism† as reputation has become commoditized (Rolph and Kirby, 174). Celebrity has been developed through the need to create attention for individuals who then capitalize on that attention in order to earn money. However, it must be noted that often it is the managers and owners of the medium through which the celebrity works who promote the sens ationalized popularity of the individual on whom the celebrity is centred. Social hierarchy has existed throughout history, different sets of people being divided by sometimes arbitrary definitions from which status is gained or lost. According to Sidanius and Pratto, social hierarchy that is defined by gender and age are universal across cultures. However, groups that have been created in response to the development of the culture have more arbitrary definitions for how social hierarchy is defined. The creation of arbitrary sets of social groups, like that of celebrity, is usually caused by the increase economic surplus as it is sustained within a culture (Sidanius and Pratto, 299). In other words, as disposable income rises and survival is less relevant in priority,

Book critique of monoculture by F.S Michael Essay

Book critique of monoculture by F.S Michael - Essay Example In particular, I do not practice the aspect of vegetarianism because of any specific reason since I do not have any particular end for it. However, this is reflected in different ways in the different chapters that are found within the book. Each of them aims at revealing how this issue is significantly undergoing change. The main point of this book is chiefly about monoculture. Its contents majorly revolve around the aspects of human beings that are experienced during day to day activities. This is because they mainly discuss whom we are, where we are approaching from and where we are headed towards. Thus, in monoculture one of such stories has taken over other stories and is narrowing down with a great level of diversity. As such it is creating some form of monoculture. The author discusses how the economic story rises especially with regard to how it can fundamentally change life. This is especially in relation to whom an individual is, what they know as well as whether they are r ight. As individuals go about the daily activities of their lives within a world that is driven by capitalism, people tend to lose touch with humanity as well as charity. The knowledge for the sake of freedom in the society is created by the control of a mono culture by the society. This is the case in every corner of life as Michael reflects in the issue of pervasiveness that is brought about by the attempt to privatize public goods. It is as a result of this that people have the right to choose the kind of services and goods that they would like to have within their lives.

3 insights and questions Essay Example | Topics and Well Written Essays - 250 words - 6

3 insights and questions - Essay Example Diversification is a good strategy instead of unwise capital investments and the point raised by the Chairperson of Harrah’s that when the novelty of the new investment fades, the market also falls with time. Geographic diversification can shift the prospects of gains form one region to another especially this reduces the exposure of firm to business cycles (fluctuations) resulting form seasons. The glitter and glamour (amenity values) is not always important and an interesting example is found here when the customers accepted the free rooms and lunch in one place and gambled at another. Keeping the human resources happy is also a major thing especially if a business depends mainly on them for all the functions. Harrah’s is such a case. The service is more important here than the building and hence proper incentives like bonus schemes are important for an organization like this. The hotels and tourism industry, especially the exclusive bars in fact can learn quite a lot from the casino’s experience focused here. An industry, which is based on entertainment and yet fast opportunities of earning money offcourse, has a lot to make from wise

Training and Development Essay Example | Topics and Well Written Essays - 500 words

Training and Development - Essay Example Companies that focus on building self-esteem in workers produces self-confidence, control and builds a stronger organizational culture focused on improvement. There should be a formal sign-off process that lists all of the store’s operations so that there is documentation that employees have been taught all of the critical systems in the store. This would include register operations, stock ordering, and any of their regular shop duties. This protects the company from liability and also provides a structure for all new hires so that everyone at the Flip Flop Shop is just as qualified as the current employees. Because customer service is so important at this store, decisions about service need to be made quickly and by people who understand buyer behavior. There should be a formal HR process that describes the marketing attitudes of buyers and how to appeal to their lifestyles and needs so that workers understand psychology and how to be social properly in order to gain more sal es. This could be measured by a performance appraisal process with certain criteria about service factors to make sure they are taught properly.

Assignment †Week 3 †Esposito-Hilder vs. SFX case Essay Example for Free

Assignment – Week 3 – Esposito-Hilder vs. SFX case Essay 1) What is the most â€Å"jealousy† protected kind of speech, according to the court in this case? (3 points) Answer: According to the court in this case, the most jealousy protected speech is that which advances the free, uninhibited flow of ideas and opinions on matters of public interest and concern. That which is addressed to matters of private concern, or focuses upon persons who are not â€Å"public figures† is less stringently protected. 2) What court decided the case in the assignment? (2 points) Answer: Supreme Court of New York 3) Briefly – state the facts of this case, using the information found in the case in LexisNexis. (5 points) Answer: In this case, radio station and disc jockeys (defendants) challenged the judgment of the Supreme Court of New York, which denied their motion to dismiss the plaintiff private individual complaint for failure to state a cause of action in her action alleging intentional infliction of emotional distress. According to the information provided in this case, the plaintiff private individual bridal photograph was published in a local newspaper along with those of other brides. The same day, during a broadcast, the defendants engaged in a routine known as the â€Å"ugliest bride† contest. During this contest, they made derogatory and disparaging comments about plaintiff’s appearance. The plaintiff alleged that the defendants deviated from the regular routine of the contest by disclosing her full name that she worked as a competing radio station, as well as the identity of, and her relations with, her superiors. The plaintiff alleged that she and her supervisors heard this broadcast and as a result of its offensive content, she experienced extreme emotional distress at the time because she was a newlywed. Additionally, the court affirmed the judgment of trial court, which denied the defendants’ motion to dismiss the plaintiff’s complaint and found that the plaintiff had an actionable claim. 4) According to the case, why was this not defamation, and what tort did the court approve a filing for? (5 points) Answer: According to the case, this was not defamation due to the reason of being an expression of opinion. Due to the unique factual information presented in this case that the plaintiff was a private individual and the matter was not of public interest or concern, the court approved a filing for the plaintiff’s lawsuit of the intentional infliction of emotional distress to proceed. 5) In the decision, why does the court state further proceedings will be required? (5 po ints) Answer: The court states that further proceedings will be required because more investigation needs to be done into the plaintiff’s allegations to determine what extent the allegations of her complaint ultimately satisfies the stringent requirements for the tort and sufficiently states a cause of action for intentional infliction of emotional distress. 6) Do you agree with this decision? Why or why not? (5 points) Answer: This student agrees with this decision because even though there was a contest, there was no reason to disclose the plaintiff’s personal information and details of her job and make disparaging and derogatory comments about her appearance. Her personal information was revealed during the broadcast and therefore one could identify her and due to these facts the plaintiff could experience emotional distress, especially since she was a newlywed.

Strategic Adaptability Essay Example for Free

Strategic Adaptability Essay Strategic adaptability is the ability of an organization to make changes in the way they conduct business and look at the various situations which arise. It is imperative that companies remain flexible enough to make adjustments that will beneficial to the well being of the company. There are many different aspects of the business world which can be benefited by the company remaining open to new ideas and options thereby being able to adapt their strategic plan to the current situation. In the case of Queen’s Hotel, changes in the hospitality industry create the need to stay current and flexible in order to maintain a competitive edge. By adapting to the changes in the hospitality industry, Queen’s Hotel will be able to attract customers by offering better customer service. SendOutCards is a company which conducts business solely online. With the growing popularity and convenience of the Internet, more and more companies are seeing a dramatic increase in the electronic side of their business. Because of the wider competition base, it is necessary for SendOutCards to find ways to set themselves apart from the other companies out there. By offering additional services, such as gift baskets, gift cards and e-cards, SendOutCards will be able to increase their sales and customer base by offering more options which will appeal to more people. 3M is a company which manufactures a wide variety of products and has a bigger opportunity to find ways to be adaptable. They can use the example of other companies which are in similar circumstances and learn lessons without the need to experience the event. By adapting in this manner, 3M will be proactive in making sure they are current with the trends and forces which may impact them. Odwalla is in the food and beverage industry and must look to the consumer for the trends which will affect their business. By staying on top of what people are looking for in their snack bars and beverages, Odwalla can provide products which will not only be natural and healthy, but they will satisfy the ever changing preferences of the health conscience consumer. The forces and trends which affect each of these businesses are many and constantly changing. We will address a few of these trends and discuss how these companies can adapt and improve their business by making strategic changes which will turn what could be a potentially difficult situation into a chance to grow and improve. Trends in the Hospitality Industry Every industry has trends and they play a big role in our society. The bell-bottom trend in clothing, the DVD player in an SUV in the car industry, the flat screen T. V. in your living room, but the most important trend is in the travel industry. What is a trend? According to dictionary. om, a trend is the general course or prevailing tendency; drift. If this is a direct quote it needs to be in parenthesis and not italicized! In marketing, it is the direction the market is heading . In economics, it is the behavior of the society. In this synopsis, three trends will be identified, their relevance in the hospitality industry explained, and how Queen’s Hotel has used the trends to strategically plan ahead. The tren ds-Travel, Internet, Casino hotels Travel: According to Plunkett, the travel business is now emerging as a more streamlined, efficient and focused industry. Many of the biggest, most successful firms are becoming extremely global in nature Is this another direct quote? (Plunkett, 2008). Many people are finding ways to travel, either for vacationing, business, or personal reasons. Internet: The information technology highway has found a way to help the consumer plan all their needs with the click of a mouse. The internet provides a simple way for consumers to shop in the privacy of their home. Casino hotels: Many hotels are now casino ready in most parts of the developed world. Casinos have become a trend that people have come to gamble with. Casinos have become part of the entertainment industry and provide a way for clients to book hotel with such amenity. Relevance of the trends in the hospitality industry Because the hospitality industry has become a way of life, many managers face unlimited opportunities to grow their businesses through the rapidly changing demands of their clients. Many hotels are partnering with travel agents to provide package deals for their clients. The travel agents are able to book hotels, tours, and attractions included with the plane ticket. Customers are able to use the internet to find deals. Not everyone prefers travel agents as they also come with a fee, therefore, many people are using the internet to package their travel needs. The internet has become a way to reward people for doing it themselves with online discounts, etc. According to a web article, 15 million people are addicted to gambling, casinos gross more than $30 billion dollars annually, 49% of 15 year olds, 63% of 16 year-olds, and 76% of 18 year-olds gamble (http://www. overcominggambling. com/facts. html Not correct citing) and this statistic is only in the U. S. Many people are attracted to casino hotels as it’s a form of entertainment. Queen’s Hotel Strategic Plan to the trends Queen’s Hotel realizes that travel, the internet and casinos are popular trends in the hospitality industry. The hotel has a website that allows customers to book online. If they do, they are given a 10% discount. The hotel has partnered with many online travel agents to provide package deals to customers. The hotel is looking to undergo a renovation to add a casino. Adding a casino in a third world hotel will give it an edge. Carlos Gift Basket Giving This trend of giving gift baskets has grown extensively in the 21st century. Gift baskets are easily available for purchase online and even more personalized than other items that you can give someone, such as flowers or candy. They allow the buyer to be more creative in their gift choice and they are a little more exciting for clients to receive. â€Å"They are beautiful and brimming with unique gifts and tasty treats. They are a more personalized gift than balloons, and more practical than sending flowers† (James). This trend has given corporate America other alternatives to market to clients, show appreciation or just to increase customer loyalty. It gives them the ability of giving something to their clients, or potential clients, which doesn’t come across as too over the top or too cheap. Relevance The reason why the trend of giving gift baskets has developed so quickly and has gained lots of popularity is that people feel they have more of a personal touch; and with the ease of ordering your gift basket over the internet, the convenience has made it easier for people to choose their options, on their own time frame, without having to go shopping at different stores or even package it nicely for the intended person. Since SendOutCards does all of their business online and offers a wide range of cards for different occasions at prices which are cheaper than those found at your local stores, the option to offer a service to clients other than cards just makes sense. Adaptability SendOutCards has decided to take the time to take advantage of this part of online business as well. Not only is their business based on the same concept of internet ease and options, they are now giving the option to send out a gift along with your card, in the form of candy, books, gift cards, gift baskets and other items. The gift basket, or gift giving industry, is a simple and convenient way to promote more business and to take advantage of a growing need for online purchasing of gifts. As Jennifer James states in her article on Fabjob. com, â€Å"Not only is the work fun and creative, but you can also start a gift basket business easily from home, by setting up a small space where you design and build your gift baskets† (James). Gift Cards The giving of gift cards has become an automatic option for business owners to give to their clients, or even as gifts. It has become so popular that people tend to give them to their family and friends for holidays and birthdays instead of taking the chance of purchasing something that may not be wanted or appreciated. Gift cards have become increasingly popular and can be found in almost any retail business. They are even found in grocery stores. It is almost to the point that people expect to find a gift card at their local retail store. Relevance According to an article in USA today by Rhonda Abrams in 2004; Two recent studies (by the National Retail Federation and by the accounting firm Deloitte and Touche) show the explosive size of the gift card market: †¢ 74. 3% of consumers will buy a gift card this holiday season †¢ 81% of consumers received a gift card last year †¢ 50. 2% of consumers would like to receive a gift card †¢ 12% of shoppers bought gift cards for their own use †¢ 11. 5% of the average consumers holiday budget will be spent on gift cards. (http://www. usatoday. om/money/smallbusiness/columnist/abrams/2004-12-10-cards_x. htm) This is not listed in References and is not correct citing! As we can see, there is a demand for gift cards and corporations are taking advantage of them. Not only do the companies use the gift cards as a selling point for people to buy gifts, they will have the opportunity to get new business from people using the cards and spending more money than what is actua lly on the card because they cannot cash out the card. According to Abrams article, â€Å"Customers buy more. 1% of gift card users spent more than the face value of the card. The average face value of a gift card in 2003 was $47. 20; those who spent more averaged a whopping $90† (Abrams, 2004). Adaptability This is an area that SendOutCards has tried to take advantage of. They do offer gift cards, but only from other businesses. They have not made the move to offer their own gift cards for their own products. It probably is not as feasible for them to do so as it may be more costly for them to pay for the cards and not have people use them since people could only use it for their products. Since most people don’t send themselves a gift or a greeting card, it would be like giving them a gift card so that they can give a gift to someone else, which defeats the purpose of giving a gift. SendOutCards has taken advantage of offering gift cards from other companies because they know there is a demand for them. They have negotiated a deal with these companies and buy them at a discounted price and have created a win-win situation for both them and the retailers who will see the extra revenue. E-Cards E-cards have developed ever since the internet has taken off. You can find about any card and in almost every language on the internet. According to an article by Keith Regan in the E-Commerce times in 2005, â€Å"According to Branch Internet Services, the first e-mail Christmas greeting cards were sent 10 years ago this season, when Dominos Farms Christmas Light Display worked with Branch to offer Web users the chance to e-mail photos of the holiday display. Fewer than 15,000 cards were sent that year, according to Branch† (Regan, 2005). Free E-Cards are offered all over the internet, but the businesses are not making much money. They were relying heavily on advertisement payments through banners and popup on their websites. Sally Babcock, of the e-card giant American Greetings Interactive said, â€Å"Since its inception, AGI, the online unit of the cards giant, has gone from a paid model to a free, ad-supported approach and has returned to a blended, mostly paid model once again† (Regan 2005). Many customers are seeing them as a real alternative to sending out a card in the mail and are even willing to pay the fees for the services. Relevance Ecards are still very popular amongst many internet users. The problem is that they still don’t have the personal touch that a physical card has. According to Babcock, â€Å"Even those who sell them for a living acknowledge that the day may never come when electronic greeting cards replace paper cards. But eCards are already far more than just a time-wasting diversion or a low-cost alternative to the real thing† (Regan, 2005). Some backers like the ecard approach because of the environmental friendly aspect of it. Adaptability The way SendOutCards has adapted to this industry is to offer a service that the online E-cards have not offered to this point. They offer to actually send out a physical card to a client, family, friend or acquaintance directly to the persons’ home. They have even offered the option for their users to send the card in their own handwriting, which personalizes the card that much more. They know that the e-card business is good for their target market, but the market which SendOutCards wants to target is those who want to make a bigger impression. AGI has tried this in the past but has not been successful in its attempts. Babcock admits, â€Å"Also gaining traction are online options to have cards personalized, printed and in some cases even mailed. In those cases, the customer is paying for convenience, said Babcock. â€Å"AGI also offers a print-at-home line of cards, she noted† (Regan, 2005). SendOutCards wants to be able to make a difference in people’s lives. They have the idea that it is more meaningful for people to go to the mail box, open it up and have the physical experience of reading the personalized card. SendOutCards has made it more affordable to be able to send out a card from your computer than it would cost you to go to the store, pick one out, stamp it and physically mail it out. They will do it for you, which takes about 60 seconds to do it all (Eliason, 2008). This is their niche that the industry has not caught up to as of yet. Being able to adapt to the economy and your competition is what will set you apart from others. SendOutCards has the difficult task to stay on top of its competitors by being able to offer a service that other businesses don’t have. They have taken the example of the gift basket industry and implemented what they could to be competitive in the gift giving industry. They know that they can gain clients who want more than just a greeting card. With this knowledge, they have implemented the procedure of offering other options besides just the greeting cards. SendOutCards also applied the example of the demand for the convenience of a gift card. This is an option which they developed in partnership with various retailers. They receive a discounted price for the gift cards in exchange for offering clients the option to purchase them thus allowing both to make money from the proceeds of the card. This also gives clients a larger variety of options. SendOutCards has an advantage over the E-Card industry by offering not only to package and send an actual card, but to do so in the handwriting of the client. They have developed a system which allows people to send the card without leaving their home to shop for the card and the hassle of finding a stamp to send it. They are trying to appeal to the people who still feel it more personal to send a card by traditional mail rather than by e-mail. Johnson and Johnson, Inc. Johnson and Johnson, Inc. s an example of an organization that has had to adapt with strategy to forces or trends that have surrounded the corporation. Johnson and Johnson recently fell into a safety predicament which required immediate action by the company to salvage its image. Johnson and Johnson found themselves losing customers and sales due to the danger of one of their products. Following the death by overdose of several individuals, including youth and child ren, Johnson and Johnson was forced to recall thousands of unsafe bottles of Tylenol (Macdonald, 2007). The primary changes that the company made were in relation to the bottle the Tylenol came in and the removal of a potentially deadly ingredient in the Tylenol. Immediately Johnson and Johnson recalled the entire defective product line and removed all existing product from the shelves. This act alone cost the company millions of dollars and substantial time in revamping the new bottle and new Tylenol formula. Despite this great challenge, Johnson and Johnson was able to seize the opportunity to remarket their product as a newly revamped and safer product. After recalling and removing the defective product, Johnson and Johnson set out a new marketing campaign to reestablish their public image as a safer and more consumer conscience product. The ad campaign worked. Tylenol is now viewed as one of the safest products on the market. 3M could benefit from such a marketing campaign. 3M is a company much like Johnson and Johnson. They both manufacture and distribute millions of different products used all across the globe. Because of the expanse of the market that 3M is targeting, the potential for safety concerns and problems is dramatically increased. M must constantly keep a watchful eye to be apprised of any issues that should arise. An environmental scan will also keep 3M apprised of any safety concerns which arise within the market that could affect their company. Strategic planners with 3M can learn from those at Johnson and Johnson because of the accuracy and timeliness which they responded to the challenge, thus turning it into an o pportunity. In the future, 3M is sure to encounter environmental factors that will place their products in the path of new regulations or circumstances that could threaten the success of the organization. M must act as Johnson and Johnson did by using accurate environmental scanning and acting in a timely manner to save the company. Southwest Airlines Another paramount example of environmental scanning used by strategic planners to help an organization thrive is Southwest Airlines’ use of fuel hedging. â€Å"Using some simple and some complex investment strategies, Southwest has for a decade locked in the prices it pays for large amounts of jet fuel months and even years ahead of time. Its success at that has protected it from run-ups in crude oil prices and dramatically cut its fuel expenses† (Reed, 2008). One area of grave concern in the U. S. economy is the cost of fuel. People all across the country are looking for alternative fuel and cheaper transportation as a means of saving money. The airline industry, on the other hand, has no other resource available. There is no hybrid airplane neither is there one which can run on alternative fuel. Therefore, airlines are forced to look elsewhere to save money. Southwest Airlines has used environmental scanning to conclude that fuel prices are constantly on the rise and can be locked in a contract to be purchased in mass quantities for a cheaper price. By allocating additional funds to pre purchase fuel at a lower cost, Southwest Airlines is placing themselves in a win-win scenario. The oil company would be glad to secure an agreement for guaranteed sales and the Airline Company will jump at the opportunity to save money on fuel that they are certainly going to use. Fuel hedging has proven effective for Southwest Airlines and a similar approach can be an effective money saving technique for 3M as well. 3M constantly manufactures millions of products. The company is constantly receiving supplies of materials from distributors. M must always be on the lookout for trends in the environment that could affect the prices of the products they use in manufacturing. If the company can accurately predict which products will rise in cost due to extenuating circumstances, they can either look for an alternative product or seek some sort of pre purchase order price for said product similar to Southwest Airlines’ use of fuel hedging. Toyo ta Toyota Motor Corporation is a classic example of an organization that is constantly scanning the environment for forces or trends that can affect their business. This strategy has enabled Toyota to become the number one automobile maker in the world (Liker, 2004). When a customer purchases a Toyota they are getting a quality product. Toyota has been successful in environmental scanning in several areas, but in particular they have excelled in a market that is increasingly concerned with fuel economy. Toyota has constantly been at the forefront of knowing what the customer wants and when they want it. Amid the crisis we are facing with the economy, and especially the rising fuel costs, Toyota is able to provide customers with a fuel efficient car. The difference between Toyota’s fuel efficient cars and those of the competition is timeliness. Toyota had anticipated the need for a fuel efficient car long before it became a priority for the competition. Now while the competition scrambles to make a vehicle similar to a fuel efficient Toyota, Toyota is focusing on bettering their product and placing themselves even further ahead of the competition. This is an example of how Toyota has done accurate scanning of the remote environment. The remote environment includes: economic factors, social factors, political factors, technological factors, and ecological factors. Managers must consider the availability of credit, level of disposable income, and the propensity of people to spend when considering economic factors. Other things to consider are the prime interest rates and the gross national product (Robinson, 2004). Toyota has taken into consideration these factors. They have accurately looked at the environment and what the consumer is dealing with and they have catered to the customer accordingly. 3M would do well to follow suit. Much like Toyota, 3M manufactures products for their customers and is not immune to environmental factors. Because of these facts, 3M must adopt an environmental scanning strategy that will enable them to adapt to forces in the environment and come out triumphant. ODWALLA Functional Beverages â€Å"Functional beverages are drinks that have been enhanced with added ingredients to provide specific health benefits beyond general nutrition†¦Consumers are seeking specific health benefits in their foods and beverages and these functional drinks fit neatly into the ‘healthiness-on-the-go’ market† (Sharon Palmer, 2008). Functional beverages are gaining popularity over soft drinks as more and more people are looking for healthier alternatives. These drinks have added ingredients which help to promote a healthy image. Some of these functional beverages have FDA approved claims while others have only minimal amounts of vitamins and minerals and do not provide any real health benefit (Sharon Palmer, 2008). Many companies are beginning to offer a wider variety of functional beverages. Even companies in the children’s beverage market are capitalizing on the turn towards better for you foods and beverages. ‘[A]s more parents seek healthier beverage options for kids, I foresee the continued trend toward more products being all natural, organic, lower in calories, lower in sugar, or having more specific fortifications within their formulations,’ predicts Phan† (Goldschmidt, 2008) senior brand manager at Hansen’s. With this trend gaining popularity among consumers of all ages, it is more than just a passing phase; it is the new way of thinking. Relevance Because functional drinks are quickly becoming an industry staple, Odwalla Inc. is constantly gaining new competitors. With the increase in the number of competitors, Odwalla must always be innovative in its product development. While Odwalla’s products are all natural and retain as much of the natural vitamins and minerals found in the ingredients used, there is a more pressing need for Odwalla to make these benefits known to consumers as the options available are becoming greater. Strategic Adaptability As Odwalla analyzes the growing competition, they will need to remain innovative with their marketing and advertising. They will want to make sure that consumers are aware of the many health benefits already available in their products. They will want to emphasize the fact that their products have always been all natural and fresh with the least amount of processing possible in order to maintain the inherent nutritional value of the ingredients which go into each and every product made. By highlighting these strong points, consumers will be able to see why paying a little more for a much better product really is a better value. Probiotics â€Å"Probiotics are a host of healthful bacteria that help break down and assimilate food† (Kane, 2008) and can be found in a wide variety of foods. Yogurt contains probiotics and many food manufacturers are adding probiotics to their products because of the great health benefit. â€Å"WITH BENEFICIAL LIVE BACTERIA CALLED PROBIOTICS. yogurt bolsters the bodys ability to fend off certain infections and helps keep the intestines healthy, allowing them to absorb more nutrientsand energy-from food† (Boone, 2008). Relevance Odwalla prides itself on providing its customers with fresh, healthy beverages and snack bars and they are always looking for new ways to make their products the best they can be. Probiotics are both healthy and natural and fit right in line with the goals of Odwalla. Since more and more companies are incorporating these bacteria into their products, probiotic additives are going to become better known by consumers and thus sought out because of their natural benefits. Strategic Adaptability Odwalla has the ability to develop a new product which would incorporate probiotics. This would enhance the benefits already afforded by consuming the all natural products of Odwalla. With more people being educated on the benefits of probiotic bacteria, there will be a demand for products which incorporate this. By adding probiotics, Odwalla would help to fulfill its mission of â€Å"soil to soul† (Odwalla President Discusses Strategy with GreenMoney Journal, 2004) because it would allow more of the natural goodness contained within each bottle of juice to reach the soul of the consumer. Specialty drinks in a declining economy The world’s economy has been stagnant and is now in a state of decline. In spite of a tough economy, consumer products manufacturers have continued to experience growth (CPG Industry: Sales Growth in Challenging Economy, 2008). The economy is not showing signs of improvement and things are only going to be getting tougher. With commodities’ prices continuing to rise, consumer products manufactures will need to adopt successful practices in strategic areas in order to continue to grow (CPG Industry: Sales Growth in Challenging Economy, 2004). Relevance The cost of commodities greatly affects the profit margin of Odwalla. They rely on having fresh products available at all times and can be crippled by shortages due to natural disasters as well as price hikes caused by the increasing cost of doing business. These things take a toll on the bottom line and can lead to financial struggle within the company as well as strained relationships with suppliers. Strategic Adaptability There are different options available to Odwalla to help them through the period of economic hardship. As they contract with suppliers, they can negotiate pricing which will benefit both parties. They have the option of purchasing farms which would produce the produce needed for their products, thereby eliminating the need for a middle-man supplier. Also, plans to produce new products can be put on hold until the economy recovers. By holding off the added expense of developing and marketing a new product, Odwalla would be able to focus on their better sellers and allow them to carry the company through the difficult times. Conclusion The world of business can be challenging and exciting. By staying on top of current forces and trends, managers are able to help their businesses thrive in an ever changing market. Change is not limited to one area or aspect of a corporation and by following the examples of other companies, change can provide a new opportunity for growth and development. Retaining the ability to adapt the strategic goals of the corporation can mean the difference in being an industry leader, or a company which has already had its day and is on its way out.