Orion System Essay

I. INTRODUCTION The basic resource of any organization whether it is business, non business government or nongovernment is human’s physical and mental ability. One of important duties of manager is to motivate these forces to achieve organization objectives. Generally, motivation is categorized into physical, social and mental motivation. Physical motivation is referred to the needs of individuals in work environment like well fare facilities (adequate work area, climate, light, etc.) Those human needs which are associated with behavior of others and manager in particular and satisfy social needs are referred to as social motivation. The needs that lead to mental satisfaction are mental motivation (http://www.irjabs.com/) 1.1 BACKGROUND OF THE STUDY Motivation is not directly observable (it is internal to each employee), it is personal (what is arousing differs and how behavior is directed is often different), however the process is common and it is goal directed. There are different theories of motivation. Early theories of motivation and Contemporary theories Of motivation and also they are classified as Content theories and Process theories. A Classification of Motivation Theories (Content vs. Process) Motivation theories can be classified broadly into two different perspectives: Content and Process theories. Content Theories deal with â€Å"what† motivates people and it is concerned with individual needs and goals. Maslow, Alderfer, Herzberg and McCelland studied motivation from a â€Å"content† perspective. Process Theories deal with the â€Å"process† of motivation and is concerned with â€Å"how† motivation occurs. Vroom, Porter & Lawler, Adams and Locke studied motivation from a â€Å"process † perspective. 1). CONTENT THEORIES MASLOW’S (NEED HIERARCHY THEORY NOTE): An individual moves â€Å"up the steps† of the hierarchy. â€Å"Lower order† needs are satisfied externally (i.e. physiological and safety) while â€Å"higher order† needs are satisfied internally (i.e. social, esteem, and self-actualization) THEORY X & THEORY Y MCGREGOR BELIEVED (Theory Y assumptions were more valid than Theory X)and proposed such ideas as participative decision making, responsible and challenging jobs, and good group relations as approaches that would maximize  an employee’s motivation. TWO-FACTOR THEORY :_Intrinsic factors are related to job satisfaction, while extrinsic factors are related to job dissatisfaction. THE ERG THEORY Alderfer’s theory — Existence, Relatedness, and Growth. †¢ Existence refers to our concern with basic material existence requirements; what Relatedness refers to the desire we have for maintaining interpersonal relationships; similar to Maslow’s social/love need, and the external component of his esteem need. Growth refers to an intrinsic desire for personal development; the intrinsic component of Maslow’s esteem need, and self-actualization ((Robbins and Judge,2007) Alderfer’s ERG theory differs from Maslow’s Need Hierarchy insofar as ERG theory demonstrates that more than one need may be operative at the same time. ERG theory does not assume a rigid hierarchy where a lower need must be substantially satisfied before one can move on. ACHIEVEMENT NEED THEORY David McClelland is most noted for describing three types of motivational need, which he identified in his 1961 book, The Achieving Society: achievement motivation (n-ach) authority/power motivation (n-pow) affiliation motivation (n-affil) ( david mcclelland, http://ozgurzan.com) INCENTIVE THEORY Incentive theory suggests that employee will increase her/his effort to obtain a desired reward. This is based on the general principle of reinforcement. The desired outcome is usually â€Å"money†. This theory is coherent with the early economic theories where man is supposed to be rational and forecasts are based on the principle of â€Å"economic man†. 2.)PROCESS THEORY EXPECTANCY THEORY The strength of a tendency to act in a certain way depends on the strength of an expectation that the act will be followed by a given outcome and on the attractiveness of that the outcome to the individual. The theory focuses on three relationships )1 . Effort-performance. 2. Performance-reward. 3. Rewards-personal goals. ((http://ozgurzan.com) GOAL THEORY IN 1968 Edwin Locke proposed Goal Theory, which proposes that motivation and  performance will be high if individuals are set specific goals which are challenging, but accepted, and where feedback is given on performance. The two most important findings of this theory are: Setting specific goals (e.g. I want to earn a million before I am 30) generates higher levels of performance than setting general goals (e.g. I want to earn a lot of money). The goals that are hard to achieve are linearly and positively connected to performance. The harder the goal, the more a person will work to reach it.(ibid) ADAMS’ EQUITY THEORY Adams in 1963, Equity Theory suggests that if the individual perceives that the rewards received are equitable, that is, fair or just in comparison with those received by others in similar positions in or outside the organization, then the individual feels satisfied. Adams asserted that employees seek to maintain equity between the inputs that they bring to a job and the outcomes that they receive from it against the perceived inputs and outcomes of others. (http://ozgurzan.com) 1.2 STATEMENT OF THE PROBLEM The problem to be analyzed in this research paper is the reasons why workers are not motivated unsatisfied and unproductive? The main concern that employers or organizations are paying attention to is on how to enhance productivity of their employees. Productivity can be affected by many different variables. Out of that employee’s motivation is the basic aspect. Different organizations employing both the financial and non-financial incentives of goal setting theory of motivation; describe whether both types of incentives affect the productivity profile but that method is motivated for a shorter period. A positive attitude can help to build strong relationships as well as create increased motivation. If you have a goal in mind that you are having a hard time finding motivation to meet, try having a positive attitude. Although it may seem challenging at times, try these easy tips in order to be more positive each day.( James Clear. http://www.solveyourproblem.com) Therefore, this behavioral, attitudes, and opinions are collected from secondary data. The aim of this paper is to study the relationship between positive  thinking and motivation. RESEARCH QUESTION To describe contemporary theories of motivation? To identify how to motivate employees To describe the relationship of positive thinking and motivation? To identify the source of positive thinking? To recommend solutions to increase motivation ? 1.3 OBJECTIVES Now days in any organization there is a problem of lack of motivation at the result low productivity, high turnover and absenteeism. Motivating employees is crucial for an organization. Employees lacking motivation can be disadvantageous for all kinds of organization.- GENERAL OBJECTIVE The General objective of the study is to know and apply the essence of motivation to increase Productivity and efficiency Specific objectives are; To motivate employees to be efficient & productive To encourage warm relationship harmony in working environment To encourage creativity & positive work attitude To be able to cope with work stress To have a healthy body & mind to carry out daily tasks efficiently. 1.4 DEFINATION OF THE TERMS MOTIVATION :- As Sasso defined in wikiversity† Motivation is directed energy toward a behavior which is constant and strong. This behavior aims to achieve a particular goal and is able to begin, continue, change course and cease. Both external and internal motives provide this direction and energy. These motives are made up of an individual’s needs, cognitions, emotions and external events’’ .(Remez ,Sasso,Wikiversity) Positive thinking:- An individual having positive expectancies for their future (Scheier & Carver, 1993). This positive mindset is said to begin from childhood, where it is learned form modeling the behaviour of parents and peers (Snyder & Lopez, 2007). This type of thinking is directly linked to motivation. Selfe respect Self respect is very important because you are able to exert honesty, confidence and integrity. You also get to earn respect from other people as well as favors’ and love because of the fact that you love yourself first. ( http://www.ask.com/question/why-is-self-respect-important) 1.5 SIGNIFICANCE OF THE STUDY The significance of this study will be to gather information that will aid management to comprehend features of high staff absenteeism and turnover experienced by the organizations. The end results may permit the organization to be in an improved position to develop staff retention strategies aimed at increasing productivity. 1.6 THEORETICAL FRAME WORK The essence of motivation is positive thinking. 1.7 LIMITATION OF THE STUDY Due to lack of material and shortage of time the study was limited on an overview of Eastern can tries and analyzes only Japan’s case of motivational scheme. 1.8 RESEARCH DESIGN & METHODOLOGY Methodology The study uses secondary data .The secondary data source is extracted from literatures on the subject matter from different websites, journals, books, etc. The secondary data contributes towards the formulation of background information and helps the researcher to formulate new theory from it. Research design The research designed to analyze motivational system of Eastern and western can tries in respect to their culture. From Eastern side Japan’s management philosophy has been taken as a bench mark For motivation factor. Data analysis method The data analysis method is through document review analyzed and interpreted by comparing with the standard literature review to draw appropriate finding, conclusion and recommendations. It is qualitative method. II. LITERATURE REVIEW The trick for employers is to figure out how to inspire employee motivation  at work. To create a work environment in which an employee is motivated about work, involves both intrinsically satisfying and extrinsically encouraging factors. Employee motivation is the combination of fulfilling the employee’s needs and expectations from work and the workplace factors that enable employee motivation – or not. These variables make motivating employees challenging. Employers understand that they need to provide a work environment that creates motivation in people. But, many employers fail to understand the significance of motivation in accomplishing their mission and vision. Even when they understand the importance of motivation, they lack the skill and knowledge to provide a work environment that fosters employee motivation. As you can imagine, a mentally healthy person is more likely to think in a positive manner. Positive thinking, like optimism, can be defined by an individual having positive expectancies for their future (Scheier& Carver, 1993). This positive mindset is said to begin from childhood, where it is learned form modeling the behaviour of parents and peers (Snyder & Lopez, 2007). This type of thinking is directly linked to motivation. This is because the behaviors and decisions that individuals make, as well as expectations of what may occur are directly influenced by one’s cognitions. A positive thinker will set attainable goals and attempt to achieve these despite their complexity. However, this same person will also know when to separate themselves from a goal when it is too far out of reach (MacLeod & Moore, 2000). While motivation can often be used as a tool to help predict behavior, it varies greatly among individuals and must often be combined with ability and environmental factors to actually influence behavior and performance. Understanding what motivates an organization’s employees is central to this study.( http://www.openpolytechnic.ac.nz) Motivation of an individual is also influenced by the presence of other people. Social psychologists have been active in discovering how the presence of others in a given situation influences motivation. Finally, motivation is sometimes also approached from a more philosophical direction. That is, analyses of motivation are understood, at least in part, by examining the particular philosophical  point of view espoused by the theorist.( Adam,January19,2011) 2.1 MOTIVATIONAL THEORIES 2.11) MOTIVATION THEORIES FROM BEHAVIORAL ECONOMIST In 1759,Smith had proposed a theory of human behavior that looks anything but self interested.In his first book, The Theory of Moral Sentiments, Smith argued that behavior Adam. Smith argued that behavior was determined by the struggle between what Smith termed the â€Å"passions† and the â€Å"impartial spectator.† The passions included drives such as hunger and sex, emotions such as fear and anger, and motivational feeling states such as pain. Smith viewed behavior as under the direct control of the passions, but believed that people could over ride passion-driven behavior by viewing their own behavior from the perspective of an outsider—the impartial spectator—a â€Å"moral hector who, looking over the shoulder of the economic man, scrutinizes every move he makes† (Grampp, 1948, p. 317). 2.12 )CONTEMPORARY MOTIVATIONAL THEORIES. 1) ACHIEVEMENT MOTIVATION THEORY Atkinson &Raynor (1974) Key components: The expectancy of success / Need for Achievement / Fear of failure Achievement motivation is determined by conflicting approach and avoidance tendencies. Positive influences include the expectancy of success, the incentive values of successful completion and a need for achievement. Negative influences the expectancy of failure, the incentive to avoid failure and the fear of failure. 2. ATTRIBUTION THEORY Weiner (1992) Key components: Attributions about past successes and failures Causal attributions are a person’s explanations as to why past successes and failures occurred, and these have consequences on the way they initiate future actions. Most commonly, people attribute failure to a lack of ability on their part, rather than to insufficient effort. 3.SELF-EFFICACY THEORY Bandura (1997) Key components: Perceived self-efficacy Self-efficacy concerns a person’s assessment of their ability to carry out a given task. Consequently, their sense of efficacy will influence the choice of task they choose to carry out, as well as the amount of effort they put in and the level of persistence displayed 4)EXPECTANCY-VALUE THEORY Eccles&Wigfield (1995) and Brophy (1999) Key components: The expectancy of success / The value attached to that success The two key factors which influence the motivation to perform are a person’s expectancy to succeed and the value they place on having succeeded in doing that particular task. A person will be more highly motivated when both of these are developed. 5. SELF-WORTH THEORY Covington (1998) Locke & Latham (1990) Key components: Goal properties include specificity, difficulty and commitment The driving cause of human activity is purpose. So, for any action to take place, goals must both be set and pursued by choice. If an individual is committed to the goal, the goal needs to be Key components: Perceived self-worth People are naturally inclined to behave in ways that enhance their feelings of personal value and worth. If anything threatens these perceptions, the resultant face-saving behavior may manifest itself in many unique ways. 6. GOAL SETTING THEORY  specific and sufficiently difficult to lead to the highest level of performance. 7. GOAL ORIENTATION THEORY Ames (1992) Key components: Mastery goals and performance goals Mastery goals focus on the learning of content. Performance goals focus on demonstrating ability and getting good grades. Mastery goals are better because they tend to lead to a preference for challenging work, to intrinsic interest in learning activities and to positive attitudes towards learning. 8. SELF-DETERMINATION THEORY Deci& Ryan (1985) and Vallerand (1997) Key components: Intrinsic motivation / Extrinsic motivation A person’s intrinsic motivation is concerned with the doing of something for its own sake, in order to derive pleasure and satisfaction. This may be the joy of doing an activity or the satisfying of curiosity. A person’s extrinsic motivation is concerned with the doing of something as a means to an end, i.e. there will be some reward at the end of it all, or to avoid punishment. Motives can be placed along a continuum between self-determined (intrinsic) and controlled (extrinsic) form of motivation. 9)THEORY OF PLANNED BEHAVIOUR Ajzen (1988) and Eagly&Chaiken (1993) Key components: Attitudes / Subjective norms / Perceived behavioural control Attitudes exert a direct influence on a person’s behaviour because a person’s attitude towards the goal will influence their responses to that attaining that goal. Things that can influence this are the person’s subjective norms (the perceived social pressures to achieve the goal) and also perceived behavioural control (the perceived ease or difficulty of performing the behaviour). ( 10). SOCIAL MOTIVATION THEORY Weiner (1994) and Wentzel (1999) Key components: Environmental influences A large proportion of motivation is actually derived from the socio-cultural context rather than from the individual. Key words: Motivation, positive thinking, Self respect. 2.2 WHAT IS THE IMPORTANCE OF MOTIVATION Motivation offers several importance to the organization and to the employees: ? Higher efficiency ? Reduce absenteeism. ? Reduces employee turn over. ? Improves a corporate image. ? Good relations. ? Improved morale. ? Reduced wastages and breakages. ? Reduced accidents. ? Facilitates initiative and innovation 2.3 HOW TO MOTIVATE EMPLOYEES 2.31 BELIEFS ABOUT WHAT MAKES US EFFECTIVE CAUSE MOTIVATION After more than a century of research and argument, motivation researchers and practitioners now begin to agree that motivation is the result of our beliefs about what makes us successful and effective. We all value the goals, working conditions and incentives that we believe will contribute to our success. We avoid situations that will prevent us from achieving our goals. For example, money and/or recognition are nearly universal motivators because they are widely perceived as indicators and facilitators of success for many, perhaps most people. Whether we call motivational tools â€Å"reinforcement†, â€Å"incentives†, â€Å"drivers†, â€Å"inducements† or by some other quasi-technical name, they only motivate when they are perceived as effective. Conversely, we .avoid conditions that we think will delay, inhibit or prevent the attainment of objectives. (Richard E. Clark1 R. E. 2003) 2.32. MOTIV ATIONAL FACTORS There are several factors that motivate a person to work. The motivational factors can be broadly divided into two groups: (http://managementconsultingcourses.com) I. MONETARY FACTORS: ? Salaries or wages: salaries or wages is one of the most important motivational factors. Reasonable salaries must be paid on time. While fixing salaries the organization must consider such as : †¢ Cost of living ,†¢ Company ability to pay &†¢ Capability of company to pay etc, ? Bonus: It refers to extra payment to employee over and above salary given as an incentive. The employees must be given adequate rate of bonus. Incentives: The organization may also provide additional incentives such as medical allowance, educational allowance, hra ,allowance, etc. ? Special individual incentives: The company may provide special individual incentives. Such incentives are to be given to deserving employees for giving valuable suggestions. II. NON MONETARY FACTORS: ? Status or job title: By providing a higher status or designations the employee must be motivated. Employees prefer and proud of higher designations. ? Appreciation and recognition: Employees must be appreciated for their services. The praise should not come from immediate superior but also from higher authorities. ? Delegation of authority: Delegation of authority motivates a subordinate to perform the tasks with dedication and commitment. When authority is delegated, the subordinate knows that his superior has placed faith and trust in him. III.WORKING CONDITIONS : Provision for better working conditions such as air-conditioned rooms, proper plant layout, proper sanitation, equipment, machines etc, motivates the employees. ? Job security: Guarantee of job security or lack of fear dismissal, etc ? Job enrichment: Job enrichment involves more challenging tasks and responsibilities. For instance an executive who is involved in preparing and presenting reports of performance, may also asked to frame plans. ? Workers participation: Inviting the employee to be a member of quality circle, or a committee, or some other form of employee participation can also motivate the work-force. ? Cordial relations: Good and healthy relations must exist throughout the organization. This would definitely motivates the employees. 2.31 MOTIVATION THEORIES ARE CULTURE BOUND †¢ Note that most theories were developed in the US. Many theories do not always work around the world (e.g., equity theory). However, many do (e.g., having interesting work). Motivation has cultural influence Eastern thinking accepts that in life, both good and bad events will occur. Rather than seeing these misfortunes as a challenge, these problems are seen as potential triumphs. When confronted with obstacles, easterners appear to take on a problem solving approach, seeking to find meaning in the positive and negative that enters their lives. Unlike Western thinking which seeks physical rewards in life, Easterners seek spiritual rewards in the afterlife and attempt to lead a more fulfilling life in doing so . The intrinsic motivation to achieve optimum cognitive functioning is highlighted in Taoism, Buddhism and Hinduism. (Snyder & Lopez, 2007). WESTERN AND EASTERN CULTURE WESTERN CULTURE EASTERN CULTURE Logical and reason-centered, individualistic thinking. A more holistic, idealistic, and group thinking approach to problem solving Viewing work as a necessary burden. Viewing work as a challenging and development activity. The avoidance of risk taking and the feeling of distrust of others. An emphasis on cooperation, trust, and personal concern for other The habit of analyzing things in such great depth that it results in â€Å"paralysis through analysis.† Cooperation built on intuition and pragmatism. An emphasis on control An emphasis on flexibility www.selfdeterminationtheory.org/†¦/2001_DeciRyanGagneLeoneEtal.pd. Motivational concept from western attitude and from eastern attitude. INCENTIVES AND CULTURE Use of financial incentives to motivate employees is very common Countries with high individualism When companies attempt to link compensation to performance Financial incentive systems vary in range Individual incentive-based pay systems in which workers are paid directly for their output Systems in which employees earn individual bonuses based on organizational performance goals MANY CULTURES BASE COMPENSATION ON GROUP MEMBERSHIP Such systems stress equality rather than individual incentive plans An individually based bonus system for the sales representatives in an American MNC introduced in its Danish subsidiary was rejected by the sales force because It favored one group over another Employees felt that everyone should receive the same size bonus Indonesian oil workers rejected a pay-for-performance system where some work teams would make more money than others Workers in many countries are highly motivated by things other than financial rewards The most important rewards in locations at 40 countries of an electrical equipment MNC involved recognition and achievement Second in importance were improvements in the work environment and employment conditions including pay and work hours. MANAGERS EVERYWHERE USE REWARDS TO MOTIVATE THEIR PERSONNEL Some rewards are financial in nature such as salary raises, bonuses, and stock options. Others are non-financial such as feedback and recognition. Significant differences exist between reward systems that work best in one country and those that are most effective in another. WORK CENTRALITY The importance of work in an individual’s life can provide important insights into how to motivate human resources in different cultures Japan has the highest level of work centrality Israel has moderately high levels The United States and Belgium have average levels The Netherlands and Germany have moderately low levels Britain has low levels VALUE OF WORK Work is an important part of most people’s lifestyles due to a variety of conditions Americans and Japanese work long hours because the cost of living is high Most Japanese managers expect their salaried employees who are not paid extra to stay late at work, and overtime has become a requirement of the job There is recent evidence that Japanese workers may do far less work in a business day than outsiders would suspect JOB SATISFACTION EU workers see a strong relationship between how well they do their jobs and the ability to get what they want out of life U.S. workers were not as supportive of this relationship Japanese workers were least likely to see any connection This finding suggest difficulties may arise in American, European, and Japanese employees working together effectively. 2.4 POSITIVE THINKING AND MOTIVATION Motivation avoids clashes and non-cooperation and brings harmony, unity and co-operative outlook among employees. Managers have to work as motivators of their subordinates. For this, effective communication, proper appreciation of work done and positive encouragement are necessary and useful. Motivation is inspiring and encouraging people to work more and contribute for achieving the objectives of the company. The creation of the desire and willingness to perform the job efficiently is known as motivation. positive thinking and motivation influence one another. Not only is this seen physiologically, but it is also witnessed in relation to coping styles, well-being, learned optimism, positive psychology and religious beliefs. Motivation is able to help individuals achieve their goals of changing how they think, improving their mental, physical and everyday functioning as a result. Positive thinking however, can also motivate the individual to achieve their goals. This is highlighted through a person’s coping mechanisms and by their religious beliefs. In conclusion, this chapter has outlined how positive thinking motivates the individual as well as what motivates an individual to think positively in the first place. 2.4 HOW TO DEVELOP POSITIVE TINKING Positive thinking isn’t a natural ability, as for thats why you are here. Positive thinking is a strength, a very useful strength that will help you onto the path of success. With time, and effort, positive thinking will be your own strength, to pretty much open a whole new path to the outlook on  life. Positive thinking is contagious. People around you pick your mental moods and are affected accordingly. Think about happiness, good health and success, and you will cause people to like you and desire to help you, because they enjoy the vibrations that a positive mind emits. Learn more about yourself. A lot of times you’re just limiting yourself and your full capabilities. Try new things and stay active. Staying active and doing things new will help develop positive thinking techniques in your life. Face the things that scare you. Fears have the ability to create doubt in our minds. Doubt leads to negative thinking. Once you start facing the fears in you life, you develop more confidence.( eHow http://www.ehow.com) Associate yourself with people who think positively. Always sit and walk with your back straight. This will strengthen your confidence and inner strength. Walk, swim or engage in some other physical activity. This helps to develop a more positive attitude. 2.5 THE BENEFIT OF POSITIVE THINKING Positive attitude manifests in the following ways: Positive thinking. Constructive thinking. Creative thinking. Optimism. The motivation and energy to do things and accomplish goals. A attitude of happiness. A positive frame of mind helps in a lot of ways, such as: Expecting success and not failure. It makes you feel inspired. It gives you the strength not to give up, if you encounter obstacles on your way. You regard failure and problems as blessings in disguise. Believing in yourself and in your abilities.> You show more self-esteem and confidence. You look for solutions, instead of dwelling on problems. You see and recognize opportunities. The benefits of a positive attitude: This might seem like a repition of the above, but it helps to make this message clearer. It helps you achieve goals and attain success. It brings more happiness into your life. It produces more energy. Positive attitude increases your faith in your abilities, and brings hope for a brighter future. You become able to inspire and motivate yourself and others. You encounter fewer obstacles and difficulties in your daily life. You get more respect and love from other people. Remez Sasson, http://www.successconsciousness.com) IT CAN MAKE YOU MORE RESILIENT Resilience refers to our ability to cope with problems. Resilient people are able to face a crisis or trauma with strength and resolve. Rather than falling apart in the face of such stress, they have the ability to carry on and eventually overcome such adversity POSITIVE THINKERS COPE BETTER WITH STRESS When faced with stressful situations, positive thinkers cope more effectively than pessimists. In one study, researchers found that when optimists encounter a disappointment (such as not getting a job or promotion) they are more likely to focus on things they can do to resolve the situation. POSITIVE THINKING IS GOOD FOR YOUR HEAlth Not only can positive thinking impact your ability to cope with stress and your immunity, it also has an impact on your overall well-being.(kende cherry, http://psychology.about.com/bio/Kendra-Cherry-17268.htm REFERENCE Adam .http://www.teachthemenglish.com/2011/01/10-contemporary-motivation-theories-and-h EL Deci (- ‎2001) ow-they-explain-why-your-students-just-arent-into-it/ Davidmcclelland,http://ozgurzan.com/management/management-theories/theories-a bout- motivation/ EHow , http://www.ehow.com/how_5702659_develop-positive-thinking-techniques.html Richard E. Clark1, http://www.openpolytechnic.ac.nz/study-with-us/study-resources-for-students/goals-and-motivation/strategies-to-increase-your-motivation/ Richard E. Clark1 R. E. 2003) Fostering the work motivation of individuals and teams. Performance Improvement, 42(3), 21- RemezSasso,Wikiversity,Motivation and emotion‎ Remez Sasson, http://www.successconsciousness.com/positive_attitude.htm Scheier, M. F., & Carver C. S. (1993).On the power of positive thinking: the benefits of being optimistic.American Psychological Society, 2, 26-32. doi: 10.1111/14678721.ep10770572 Snyder, C. R. & Lopez, S. J. (2007) Positive psychology the scientific and practical explorations of human strengths. London, UK: Sage. MacLeaod, A. K., & Moore R. (2000). Positive thinking revisited: positive cognitions, well-being and mental health. Clinical Psychology and Psychotherapy, 7, 1-10. doi: 10.1002/(SICI)1099-0879(200002) kende cherry, http://psychology.about.com/bio/Kendra-Cherry-17268.htm †¦Robbins and Judge, â€Å"Organizational Behavior†, 12th Edition, Pearson Prentice Hall, 2007. D. Jones, â€Å"Firms spend Billions to Fire Up Workers – With Little Luck†, USA Today, May 10, D. Jones, â€Å"Firms spend Billions to Fire Up Workers – With Little Luck†, USA Today, May 10, 2001 T.R. Mitchell, â€Å"Matching Motivational Strategies with Organizational Contexts†, Research in Organizational Behavior, vol. 19, pp 60-62 P.C. Early, P. Wojnaroski, and W. Prest, â€Å"Task Planning and Energy Expended: Explorations of How Goals Influence Performance†, Journal of Applied Psychology, Feb 1987. J. Greenberg and S. Ornstein, â€Å"High Status Job Title as Compensation for Underpayment: A Test of Equity Theory†, Journal of Applied Psychology, May 1983. January 19, 2011 by Adam.http://www.teachthemenglish.com/2011/01/10-contemporary-motivation-theories-and-how-they-explain-why-your-students-just-arent-into-it/

Mexican War and the Spanish American War Essay

Both the Mexican War and the Spanish War were a result of unfair treatment against weaker nations. The origins of the Mexican War lay with the United States and its expansionistic policies. Most Americans believed they had a divine right to bring their culture among others, because they were superior. This belief was put forth by Manifest Destiny, which had been circulating around the United States for a long time. The ignorance possessed by the Americans show no courtesy toward the Mexicans. Under the administration of President Polk, America adopted an aggressive expansion policy that often ignored many inferior countries. In 1492, it was Spain whom sailed across the Ocean and colonized the Amerindian nations of the Western Hemisphere. At its greatest extent, the empire that resulted from this exploration extended from Virginia on the eastern coast of the United States south to Tierra del Fuego at the tip of South America excluding Brazil and westward to California and Alaska. The ambitious United States paid no attention to Spain and aggressively sought more territory and influence in Cuba, the Philippines, and Puerto Rico. The war started when the United States declared war on Spain after the sinking of an American vessel (Battleship Main) in Havana harbor on February 15, 1898. They war ended on December 10, 1898 after the unfair Treaty of Paris, in which Spain lost all of its overseas possessions including Cuba, Puerto Rico, the Philippine Islands, Guam, and many others. Both the Mexican War and the Spanish American War were a direct result in the abusive ways of superior power and influence. Manifest Destiny was more encouraged when Polk became President. He was elected president because of his strong support in bringing Oregon and Texas into the Union. President Polk was clearly the antagonist when he sent troops under General Zachary Taylor into land that Mexico held sovereignty, sparking a war. Polk now drafted a message to Congress: Mexico had â€Å"passed the boundary of the United States, had invaded our territory and shed American blood on American soil.† Whether the Mexicans had fired the first shot or the Americans, whether the armies were on Mexican territory or American territory, Polk got his war. Despite the plea of innocence, Mexico cannot escape blame for the war. Mexico never had a strong centralized government to negotiate with a foreign state. Mexico was never even  successful in governing themselves for the time being. Mexico was on the verge of bankruptcy and their army was inadequately trained and equipped. The country was awash with political turmoil throughout the war, indeed, throughout the century, making it near impossible for them to ever conduct a sound defense of the country. Nevertheless, the United States, as a superior nation under Polk’s Presidency assumed an aggressive war like attitude toward Mexico without consideration of the Mexican stance. The conflict between the Spanish and Americans grew dramatically when General Valeriano Weyler began implementing a policy of Reconcentration that moved the population into central locations guarded by Spanish troops and placed the entire country of Cuba under martial law in February 1896. The American government was once again looking to exploit their defenseless neighbors and gain more influence in the countries. The main targets were Cuba, Puerto Rico, and the Philippines. Cuba was the first to initiate its own struggle for independence from Spain. America, being the closest superior power intervened in Cuba’s affairs. The Philippines were also growing intolerable to Spanish rule, and the United States took interest in the Philippines. Following its declaration of war against Spain issued on April 25, 1898, the United States added the Teller Amendment asserting that it would not attempt to exercise hegemony over Cuba. Under Commodore George Dewy at the Battle of Manila Bay on May 1st, the Spanish fleet under Rear Admiral Patricio Montojo was destroyed. The most disrespect followed the signing of the Treaty of Paris when Spain lost all of its overseas possessions. The superior powers, such as the United States, are always looking to profit themselves. During the Mexican war and the Spanish-American War, the dominance and ethnocentric ideals that America held flourished in many un-called-for, disrespectful disputes. The aggressive stance the troops held under Zachary Taylor under the orders of President Polk did not give room for negotiation. If the United States did not get what they wanted, they would insist by force, not by allowing the inferior nation in their eyes to make suggestions that regard their country and dignity. Both the Mexican War and the Spanish-American War resulted because of the unfair and unjust treatment that the United States held in their so-called foreign policy. Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html A People A Nation 6th Edition The Mexican American War Memorial Homepage -from UMAN The Mexican American War Memorial Homepage -from UMAN Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html

Beaches

The beach is a beautiful natural shape. Each is different from the others. Some may be rocks, some are white sand, some are black, some are small, and some are big. I like all kinds of beaches. All the beaches I visited were unforgettable experiences, but one of them was particularly striking. When I was a junior, I went to a resort in Jamaica where there was a wonderful beach. This is a large beach with white sand beach and extraordinary palm trees. There is also a long and huge rocky row spreading in the Caribbean. Well, I have a beach with sand and water. The beach is made of sand, made of small rock. The beach absorbs heat from the sun. Skeet shooting is better than hunting, but still very few are shooting. Beach, beach, beach. I am thinking about the beach. If you wear a stud on the beach, you may break the shell. If I live on the beach it may have shells, but they will all be in the wreckage. I allow a bear to be at my beach, but only in the summer. They will step on the shell before I arrive, but I will never announce that it is open season. In winter, Jim Carrey stood on the beach. Can I take off the hair of Kate Winslet's eternal sunshine? I hope that someone can invent that memory. Do not forget that you are on the beach. understood. On my beach it is always sunny and there is no breeze. Because God's love does not feed bears. Let's think about a bit. A part of the idle is a shell. They are playing games on the beach. On the beach there are hundreds of shells, if not thousands. Most of the shells are indistinguishable from each other, and there is no one who really looks at the shell Loren captured during the immune attack. Why did Lauren not give Mike a completely random shell? Thus, she keeps the entire idle safe, Mike feels that he has the power of Lauren, and everyone will win I like beaches. This is not unusual. California people from Reading to most rivers of Riverside love the beach. We escape the sun and our daily lives at the beach. But there are 100 different ways to love the beach. Beach leader, beach sleeper, surfer, body border, parasailer, beach athlete, sand castle architect, kite flyer, kayak, treasure hunter, bird watcher, whale watcher, people observer, teenager, drinker, bonfire architect, Pit Master, Dog Walker Beaches The beach is a beautiful natural shape. Each is different from the others. Some may be rocks, some are white sand, some are black, some are small, and some are big. I like all kinds of beaches. All the beaches I visited were unforgettable experiences, but one of them was particularly striking. When I was a junior, I went to a resort in Jamaica where there was a wonderful beach. This is a large beach with white sand beach and extraordinary palm trees. There is also a long and huge rocky row spreading in the Caribbean. Well, I have a beach with sand and water. The beach is made of sand, made of small rock. The beach absorbs heat from the sun. Skeet shooting is better than hunting, but still very few are shooting. Beach, beach, beach. I am thinking about the beach. If you wear a stud on the beach, you may break the shell. If I live on the beach it may have shells, but they will all be in the wreckage. I allow a bear to be at my beach, but only in the summer. They will step on the shell before I arrive, but I will never announce that it is open season. In winter, Jim Carrey stood on the beach. Can I take off the hair of Kate Winslet's eternal sunshine? I hope that someone can invent that memory. Do not forget that you are on the beach. understood. On my beach it is always sunny and there is no breeze. Because God's love does not feed bears. Let's think about a bit. A part of the idle is a shell. They are playing games on the beach. On the beach there are hundreds of shells, if not thousands. Most of the shells are indistinguishable from each other, and there is no one who really looks at the shell Loren captured during the immune attack. Why did Lauren not give Mike a completely random shell? Thus, she keeps the entire idle safe, Mike feels that he has the power of Lauren, and everyone will win I like beaches. This is not unusual. California people from Reading to most rivers of Riverside love the beach. We escape the sun and our daily lives at the beach. But there are 100 different ways to love the beach. Beach leader, beach sleeper, surfer, body border, parasailer, beach athlete, sand castle architect, kite flyer, kayak, treasure hunter, bird watcher, whale watcher, people observer, teenager, drinker, bonfire architect, Pit Master, Dog Walker Beaches The beach is a beautiful natural shape. Each is different from the others. Some may be rocks, some are white sand, some are black, some are small, and some are big. I like all kinds of beaches. All the beaches I visited were unforgettable experiences, but one of them was particularly striking. When I was a junior, I went to a resort in Jamaica where there was a wonderful beach. This is a large beach with white sand beach and extraordinary palm trees. There is also a long and huge rocky row spreading in the Caribbean. Well, I have a beach with sand and water. The beach is made of sand, made of small rock. The beach absorbs heat from the sun. Skeet shooting is better than hunting, but still very few are shooting. Beach, beach, beach. I am thinking about the beach. If you wear a stud on the beach, you may break the shell. If I live on the beach it may have shells, but they will all be in the wreckage. I allow a bear to be at my beach, but only in the summer. They will step on the shell before I arrive, but I will never announce that it is open season. In winter, Jim Carrey stood on the beach. Can I take off the hair of Kate Winslet's eternal sunshine? I hope that someone can invent that memory. Do not forget that you are on the beach. understood. On my beach it is always sunny and there is no breeze. Because God's love does not feed bears. Let's think about a bit. A part of the idle is a shell. They are playing games on the beach. On the beach there are hundreds of shells, if not thousands. Most of the shells are indistinguishable from each other, and there is no one who really looks at the shell Loren captured during the immune attack. Why did Lauren not give Mike a completely random shell? Thus, she keeps the entire idle safe, Mike feels that he has the power of Lauren, and everyone will win I like beaches. This is not unusual. California people from Reading to most rivers of Riverside love the beach. We escape the sun and our daily lives at the beach. But there are 100 different ways to love the beach. Beach leader, beach sleeper, surfer, body border, parasailer, beach athlete, sand castle architect, kite flyer, kayak, treasure hunter, bird watcher, whale watcher, people observer, teenager, drinker, bonfire architect, Pit Master, Dog Walker

FTA Between Korea and U.S Research Paper Example | Topics and Well Written Essays - 1750 words

FTA Between Korea and U.S - Research Paper Example   The key proposal of this convention is to double America’s exports in five years under the president’s National Export Initiative. This initiative hopes to double these figures by lowering Korean prices and tariff-rate shares on merchandise only (USTR n.d.). According to the United States International Trade Commission, this decrease alone would contribute between $10 and $12 billion dollars yearly to the American GDP. At the same time, this reduction would contribute $11 billion yearly in goods exports to South Korea. KORUS estimates that more than 95% of the two-sided trade in consumer and manufacturing goods would turn into tariff-free business within half a decade since its approval (Manyin 1). In addition, the agreement would get rid of outstanding duties within a decade. KORUS further proposes the instant removal or phasing out of duties and shares on a wide variety of merchandise. This proposal means that nearly 66%, in terms of value, of South Korea’s farm imports from the United States would turn into tariff-free goods. Other industries that benefit from this drastic reduction in tariffs on American exports are manufacturing, automobile, financial products, and ecological initiatives (TRADE.gov n.d.). The agreement also proposes the opening of South Korea’s $560 billion services market to very competitive American firms. This proposition is geared towards offering employment opportunities for American employees in industries such as distribution, communications, education, and healthcare.

Cultural industries Personal Statement Example | Topics and Well Written Essays - 3250 words

Cultural industries - Personal Statement Example However all theorists tend to agree that the cultural industries have an important influence on our daily lives. Within these texts circulated we find symbols and meanings. Are the cultural industries just there to make money and serve the interests of their owners' Or are we as an audience able to take what we want from them and look at them with a decisive nature. The best contributions to such debates suggest the complete, negotiated and often indirect nature of media influence, but of one thing there can be no doubt: the media do have an influence. We are influenced by informational texts, such as newspapers, broadcast news programs, documentaries and analytical books. We are moreover influenced by entertainment. Films, TV serials, comics, music, video games and so on provide us with recurring representations of the world and thus act as a kinf of reporting. Just in the same way, they crucially influence our privet lives while ruling by our fantasies, emotions and identities. The great amount of time that we spend absorbing texts produced by cultural industries make the latter a powerful factor that affects lives of many people. Knowledge of texts circulation helps to deal with the problem of cultural industries effects on people's lives. ... First, it is important to note that most texts that people consume are under circulation of influential corporations. These corporations work on profit basis and are created to support their interest in getting revenues from their activity. In societies where the cultural industries are big business, cultural industry companies tend to support conditions in which large companies and their political allies ca make money: conditions where there is constant demand for new products, minimal regulation by the state outside of general competition law, relative political and economic stability, workforces that are willing to work hard and for low payment and other conditions that result in big profits for such companies. However, in contemporary societies not all texts exist on such conditions. Many of them are based on non-profit conditions aimed at orienting their audience towards ways of thinking that do not coincide with the interest of capitalism, or of structured domination by men ove r women, or institutional racism. The reasons why such companies exist vary. From one hand, they are partly created for the simple economic reason that cultural companies have to compete with each other, as well as support general conditions of doing business. Competition leads to outrun of one company by another in search of meeting expectations of the audience. From another hand, such companies exist because of social and cultural factors deeply rooted in many societies. When it comes to are and entertainment, the competition is great and the audience is highly demanding and therefore, it is important for cultural industries to follow the rules of doing business in this area and to propose the audience those text that would best fit its requirements, either texts

Employee Scenarios Essay Example | Topics and Well Written Essays - 500 words

Employee Scenarios - Essay Example This paper analyzes internet abuse, sexual harassment, and substance abuse as fictional scenarios, which employer deals with regarding employees. All these scenarios have effects to the employee and the employer. The employee finds it difficult to cope with such situations in the company. It makes it impossible for the employer, to delegate duties to such workers, because of poor performance. On the other hand, employees find it difficult to cope with work demands, when the scenarios’ affect them. It is important for employers to form and develop regulations within their work place that tend to regulate occurrence of such scenarios within the work place. Technology enables majority of employees to use the internet when undertaking company duties. The internet gives relevance to the type of work an employee undertakes and some irrelevant to his or her work. In both cases, internet plays a crucial role when performing different company duties. In econet wireless company, a company that offers internet wireless services to his customers, Bradley, the companies’ supervisor director, gets into serious problems with his manager, after he is found watching pornographic videos using the company’s internet at work. Clearly, the company has rules and regulations that regulate internet usage of the employees. The rules and regulations seem not right to Bradley and he decides to abuse the rules by going to unpleasant sites to watch the videos. According to his employer, this becomes a gigantic scenario as the company’s rules and regulations violation. Regular conduct of job examination studies and certification of the resul ts helps guard employers from unfair treatment (Jackson, Schuler & Werner, 2012, p.153). Bradley’s manager positions himself as a perfect employer because he had the regular examination, but Bradley had not taken it seriously. However, the company still

Economic Commentary Essay Example | Topics and Well Written Essays - 750 words

Economic Commentary - Essay Example They are both asking China to implement what it had already agreed to which is the imposition of a lower ten percent tariff. In fact, the United States threatened in 1995(Baumol, 1998) (was ist baumol) to impose a one hundred percent tariff (100%!) on Japanese cars entering the United States if Japan will not remove its protectionist policy on car importations. Unless Japan would open its doors to United States automobiles, the one hundred percent tariff would push through. Korea and Japan have been charged by domestic competing companies in the United States of DUMPING their goods at very low prices( Baumol, 1998). The United States companies are protected by putting up maximum goods called quotas that each country is allowed to export to the United States. The United States and the European Union member states are trying to impose that all countries adopt a free trade policy where each country is allowed to import and export goods to and from other countries. The local industries fight back importation of lower priced goods by asking government to increase the tariff on such imported goods. The government, then, is torn between implementing the low tariff rules of a free trade industry and to PROTECT its domestic industries from the flooding of imported low priced and high quality imported goods. Advocates in the United States contend that the United States cannot live in a free trade market if the countries it deals with is imposing a protectionist policy. In this scenario, the protectionists will eventually win over the free trade states. The protectionist states want to export their goods to the free trade countries but does not want to import the goods from the free trade country at lower tariff rates. Table (das hier sieht gut aus) 1 below shows the cost of protectionism to consumers in the United States Market as : Industry Cost per United Sates job saved Apparel $139,000 Costumer Jewelry 97,000 Shipping 415,000 Sugar 600,000 Textiles 202,000 Women's footwear 102,000 Source: Gary C Hufbauer and Kimberley Ann Elliott, Measuring the Costs of Protectionism in the United States ( Washington D.C., Institute for International Economics, January, 1994) Table 1.3 pp. 12 - 13 Advantages of Protectionist policy Domestic industries are protected from competition against foreign companies which in this case produce better quality spare parts as compared to locally made Chinese made spare parts. In fact, the European union has put up tariffs on Chinese clothing and shoes saying that the Chinese government is putting up the money to give

Existence of Aliens Assignment Example | Topics and Well Written Essays - 1500 words

Existence of Aliens - Assignment Example The author of the paper states that maybe there is more than just human life or the human race remains the first and the most technologically advanced race. Human modesty and their ill feelings towards humanity never let us believe in this theory. However, it is only possible that human beings are more advanced as compared to different forms of life. Alien existence has continued to draw attention from different quarters across the globe and currently, it is not established whether they exist or not. However, it is definite that the alien phenomenon started long before the existence of human beings though living on a different planet. With this in mind, this argumentative essay will try to establish whether aliens really exist or whether they are just a phenomenon.  Considering the relative ease with which human life seems to evolve on earth and the extent of the observable universe, it is apparent that life exists elsewhere in the universe. However, that leads to three different q uestions of interest. Is human life the most intelligent life in the universe? Do aliens exist on earth? Will we ever contact the aliens? Almost certainly not considering there are n any evidence that seems to indicate that any human being has either visited or seen them. Stories about aliens are mostly conspiracy theories that are yet to be established (Lewis, 2012). Therefore, it is quite difficult to establish whether Aliens do exist. The question as to whether aliens do exist is also not specific. Generally, alien life, highly probable considering the fact that we all know how life started on earth. The fine biological details that form the earth life remain very fortuitous, thus the result of how universal life happened to initially form and evolve. This, therefore, means that it will be difficult to encounter or establish the same biochemistries types elsewhere (Lewis, 2012). Alternatively, we almost certainly not be facing humanoids of popular mythology.

The Story of an Hour by Kate Chopin Essay Example | Topics and Well Written Essays - 500 words

The Story of an Hour by Kate Chopin - Essay Example Contrary to most racism and sexism stories, there was no implication of any form of abuse inside the house of the couple but the trouble that was happening was within the thoughts of Mrs. Mallard. She recognized the norms and mores of her time and tried her best to be the wife society expected her to be but her natural desire for the outside world was so strong she desired more of the outside world than her home. This circumstance brought the tragedy in her life, not being contented with a life that seemed to have imprisoned her. During Mrs. Mallard’s solitude, it was mentioned that she loved her husband sometimes but often did not, for whatever reason, the author chose for the reader to think about. However, the very following sentence explains that the self-assertion she finally possessed was the strongest impulse of her being, even stronger than the love she felt for her husband. One could almost imagine the husband to be a loving man and probably that was what made Mrs. Mallard love him. However, living in a society that could affect even the events inside the home, Brently Mallard could have been the type who lived according to the suggestions of his environment so that he had to keep his wife inside the house and make the expected homebody wife out of her. Unfortunately, the wife was not the common type of woman who would be satisfied staying in the house all day long. The whispered words of Mrs. Mallard, â€Å"Free! Body and soul, free!† that she kept repeating exposed the perception of the woman of herself. That she had been kept as a prisoner in the house, is what made her want to escape and take the freedom that she always desired. Physically, her being kept in the house could have had a tremendous effect on her way of thinking, considering herself more of a prisoner than a wife who needs to attend to the necessities of housekeeping. However, the line â€Å"There would be no powerful

IDiscusson board reply645 Coursework Example | Topics and Well Written Essays - 250 words

IDiscusson board reply645 - Coursework Example Several Christian principles focus on our relationship with others. In his message to the scribes, Jesus speaks of the importance of relationships. He utters that the greatest commandment is, â€Å"Hear, o Israel! The Lord, our God, is the one and only Lord. And, you must love the Lord your God with all your heart, all your soul, your entire mind, and all your strength. The second is also important: Love your neighbor as yourself. No other commandment is greater than these† (KJV Mark 12:29-31). Creation’s account according to Genesis presents an example that provides an account of God’s decision-making, organizing, planning, controlling, and leading. Business commonly accepts the account as management functions that are critical to the success of an organization (Drucker, 2014). God’s principal set of command provides us with a foundation and a sense of our â€Å"mission and purpose.† God further calls us to be â€Å"master over all life, the fish in the sea, birds in the sky, and all the livestock, wild animals, and small animals† (KJV Genesis 1:26). Simply, just like in an organization, God commissions humans to manage the resources provided by

Kant and Equality Essay Example for Free

Kant and Equality Essay Some readers of this essay will have become impatient by now; because they believe that the problem that perplexes me has been definitively solved by Immanuel Kant. It is certainly true that Kant held strong opinions on this matter. In an often-quoted passage, he reports a personal conversion from elitism: â€Å"I am myself a researcher by inclination. I feel the whole thirst for knowledge and the eager unrest to move further on into it, also satisfaction with each acquisition. There was a time when I thought this alone could constitute the honor of humanity and despised the know nothing rabble. Rousseau set me straight. This delusory superiority vanishes, I learn to honor men, and I would find myself more useless than a common laborer if I did not believe this observation could give everyone a value which restores the rights of humanity. †What Kant learned from Rousseau was the proposition that the basis of human equality is the dignity that each human person possesses in virtue of the capacity for autonomy (moral freedom). This moral freedom has two aspects, the capacity to set ends for oneself according to one’s conception of what is good, and the capacity to regulate one’s choice of ends and of actions to achieve one’s ends by one’s conception of what morality requires. According to Kant’s psychology, brute animals are determined to act as instinct inclines them, but a rational being has the power to interrogate the inclinations it feels, to raise the question what it is reasonable to do in given circumstances, and to choose to do what reason suggests even against all inclinations. The question arises whether Kant’s psychology is correct, or remotely close to correct. Perhaps something like the conflict between conscience and inclination is experienced by social animals other than humans. Perhaps the freedom that Kant imputes to human on metaphysical grounds can be shown to be either empirically nonexistent or illusory. For our purposes we can set these questions aside and simply presume that the human psychological complexity envisaged by Kant does describe capacity we possess, whether or not it is shared with other animals. My question is whether Kant’s characterization, if it was correct, would have the normative implication she draws from it. It might seem that the Kantian picture helps to show how moral freedom is arrange concept, which does not significantly admit of degrees. If one has the capacity to set an end for oneself, one does not possess this freedom to a lesser extent just because one cannot set fancy ends, or because other persons can set fancier ends. If one has the power to regulate choice of ends by one’s sense of what is morally right, one does not possess this freedom to a lesser extent because one cannot understand sophisticated moral considerations, or because other persons can understand more sophisticated moral considerations. Moreover, one might hold that it is having or lacking the freedom which is important, not having or lacking the capacity to exercise the freedom in fancy ways. But the old worries lurk just around the corner. The Kantian view is that there are indeed capacities that are crucial for the ascription of fundamental moral status that do not vary in degree. One either has the capacity or one does not, and that’s that. If the crucial capacities have this character, then the problem of how to draw a no arbitrary line on a continuum and hold all beings on one side of the line full persons and all beings on the other side of the line lesser beings does not arise. The line separating persons and nonpersons will be non arbitrary, and there will be no basis for further differentiation of moral status. One is either a person or not, and all persons are equal. Consider the capacity to set an end, to choose a goal and decide on an action to achieve it. One might suppose that all humans have this capacity except for the permanently comatose and the anencephalic. So all humans are entitled to a fundamental equal moral status. This view is strengthened by noting that there are other capacities that do admit of degrees that interact with the no degree capacities. Individuals who equally have the capacity to set an end may well differ in the quality of their end-setting performances. Some are able to set ends more reasonably than others. But these differences in performance do not gainsay the fundamental equal capacity. It is just that having a high or low level of associated capacities enables or impedes successful performance. So the fact that individuals differ in their abilities to do arithmetic and more complex mathematical operations that affect their ability to make rational choices should have no tendency to obscure the more basic and morally status-conferring equality in the capacity of each person to make choices. In response: First of all, if several of these no degree capacities were relevant to moral status, one must possess all to be at the top status, and some individuals possess more and others fewer of the relevant capacities, a problem of hierarchy, though perhaps a manageable one, would emerge anew. More important, I doubt there is a plausible no degree capacity that can do the work this argument assigns to it. Take the capacity to set ends and make choices. Consider a being that has little brain power, but over the course of its life can set just a few ends and make just a few choices based on considering two or three simple alternatives. It sets one end (lunch, now) per decade three times over the course of its life. If there is a capacity to set ends, period, not admitting of degrees, this being possesses it. The point is that it is clearly not merely the capacity to set ends, but something more complex that renders a being a person in our eyes. What matters is whether or not one has the capacity to set sensible ends and to pick among alternative end at a reasonable pace, sorting through complex considerations that bear on the choice of ends and responding in a rational way to these considerations. But this capacity, along with any similar or related capacity that might be urged as a substitute for it, definitely admits of degrees. The same point would hold if we pointed to free will or moral autonomy as the relevant person-determining capacity. It is not the ability to choose an end on ground of consideration for moral considerations merely, but the ability to do this in a nuanced and fine-grained responsive way, that is plausibly deemed to entitle a being to personhood status. In general, we single out rationality, the ability to respond appropriately to reasons, as the capacity that is pertinent to personhood, by itself or in conjunction with related abilities, and rationality so understood admits of degrees. Kant may well have held that the uses of reason that are required in order to have a well-functioning conscience that can tell right from wrong are not very sophisticated and are well within the reach of all non crazy non feebleminded humans. Ordinary intelligence suffices. His discussions of applying the categorical imperative test certainly convey this impression. But commentators tend to agree that there is no simple all-purpose moral test that easily answers all significant moral questions. Thus Christine Korsgaard cautions that the categorical imperative test is not a â€Å"Geiger counter† for detecting the presence of moral duties, and Barbara Herman observes that the application of the categorical imperative test to cases cannot be a mechanical procedure but relies on prior moral understanding by the agent and on the agent’s capacity to make relevant moral discriminations and judgments and to characterize her own proposed maxims perspicuously. These comments confirm what should be clear in any event: Moral problems can be complex and difficult, and there is no discernible upper bound to the complexity of the reasoning required to master and perhaps solve them. But suppose I do the best I can with my limited cognitive resources, I make a judgment as to what is morally right, however misguided, and I am conscientiously resolved to do what I take to be morally right. The capacity to do what is right can be factored into two components, the ability to decide what is right and the ability to dispose oneself to do what one thinks is right. One might hold the latter capacity to be the true locus of human dignity and worth. Resisting temptation and doing what one thinks is right is noble and admirable even if one’s conscience is a broken thermometer. However, one might doubt that being disposed to follow one’s conscience is unambiguously good when one’s conscience is seriously in error. For one thing, moral flaws such as a lazy indisposition to hard thinking and an obsequious deference toward established power and authority might play a large role in fixing the content of one’s judgments of conscience. A conceited lack of healthy skepticism about one’s cognitive powers might be a determinant of one’s strong disposition to do whatever one thinks to be right. Even if Kant is correct that the good will, the will directed unfailingly at what is truly right, has an absolute and unconditional worth, it is doubtful that the would-be good will, a will directed toward what it takes to be right on whatever flimsy or solid grounds appeal to it, has such worth. Take an extreme case: Suppose a particular person has a would-be good will that is always in error. This could be strong or righteous, so that the agent always does what he thinks is right, or weak and corrupt, so that the agent never does what she thinks is right. If the will is always in error, the odds of doing the right thing are increased if the would-be good will is weak and corrupt. Some might value more highly on consequential grounds the weak and corrupt erroneous will, even though the strong and righteous invariably erroneous will always shines like a jewel in its own right. And some might hold that quite aside from the expected consequences, acting on a seriously erroneous judgment of right is inherently of lesser worth than acting on correct judgment of right. Even if the disposition to do what one thinks morally right is unassailable, its purported value does not provide a sound basis for asserting the equal worth and dignity of human persons. The capacity to act conscientiously itself varies empirically across persons like any other valued capacity. A favorable genetic endowment and favorable early socialization experiences bestow more of this capacity on some persons and less on others. If we think of an agent’s will as disposed more or less strongly to do what she conscientiously believes to be right, different individuals with the same disposition will experience good and bad luck in facing temptations that exceed their resolve. Even if we assume that agents always have freedom of the will, it will be difficult to different degrees for different persons to exercise their free will as conscience dictates. Moreover, individuals will vary in their psychological capacities to dispose their will to do what conscience dictates. One might retreat further to the claim that all persons equally can try to dispose their will to do what is right, even if they will succeed in this enterprise to different degrees. But the ability to try is also a psychological capacity that we should expect would vary empirically across persons. At times Kant seems to appeal to epistemic grounds in reasoning from the goodness of the good will to the equal worth and dignity of all human persons. We don’t know what anyone’s inner motivations are, even our own, so the judgment that anyone is firmly disposed to do what is right can never be confirmed. But surely the main issue is whether humans are so ordered that we ought to accord them fundamental equal moral status, not whether, given our beliefs, it is reasonable for us to act as if they are so ordered. The idea that there is a threshold of rational agency capacity such that any being with a capacity above the threshold is a person equal in fundamental moral status to all other persons prompts a worry about how to identify this threshold non arbitrarily. It might seem that only the difference between nil capacity and some capacity would preclude the skeptical doubt that the line set at any positive level of capacity could just as well have been set higher or lower. Regarding the proposal to identify any above-zero capacity as qualifying one for personhood, we imagine a being with barely a glimmer of capacity to perceive the good and the right and to dispose its will toward their attainment. The difference between none and some might be infinitesimal, after all. However, a threshold need not be razor-thin. Perhaps there is a line below which beings with rational capacities in this range are definitely not persons and a higher level such that all beings with capacities above this level are definitely persons. Beings with rational capacities that fall in the middle range or gray area between these levels are near-persons. The levels can be set sufficiently far apart that the difference between scoring at the lower and the higher levels is undeniably of moral significance. But the difference between the rational capacities of the beings just above the higher line, call them marginal persons, and the beings at the upper end of the scale who have saintly genius capacities, is not thereby shown to be insignificant. At the lower end we might imagine persons like the villains depicted in the Dirty Harry Clint Eastwood movies. These unfortunates are not shown as having moral capacities which they are flouting, but rather as bad by nature, and perhaps not entitled to full human rights. No doubt this is a crass outlook, but the question remains whether the analysis we can offer of the basis for human equality generates a refutation of it. Suppose someone asserts that the difference between the rational agency capacities of the most perceptive saints and the most unreflective and animalistic villains defines a difference in fundamental moral status that is just as important for morality as the difference between the rational agency capacities of near-persons and marginal persons. What mistake does this claim embody? COMMENTS ON KANTS ETHICAL THEORY Because we so commonly take it for granted that moral values are intimately connected with the goal of human well-being or happiness, Kants insistence that these two concepts are absolutely independent makes it difficult to grasp his point of view and easy to misunderstand it. The following comments are intended to help the you to avoid the most common misunderstandings and appreciate the sort of outlook that characterizes what Kant takes to be the heart of the ethical life. Kants ethical theory is often cited as the paradigm of a deontological theory. Although the theory certainly can be seriously criticized, it remains probably the finest analysis of the bases of the concepts of moral principle and moral obligation. Kants endeavor to ground moral duty in the nature of the human being as essentially a rational being marks him as the last great Enlightenment thinker. In spite of the fact that his critical philosophy in epistemology and metaphysics brought an end to The Age of Reason, in ethics his attempt to derive the form of any ethical duty from the very nature of a rational being is the philosophical high water mark of the Enlightenments vision of humanity as essentially and uniquely rational. What Kant aims to provide is a metaphysics of morals in the sense of an analysis of the grounds of moral obligation in the nature of a rational being. In other words, Kant aims to deduce his ethical theory purely by a priori reasoning from the concept of what it is to be a human person as a rational agent. The fact that people have the faculty of being able to use reason to decide how to act expresses the fundamental metaphysical principle -the basis or foundation in the nature of reality- on which Kants ethical theory is erected. Kant begins his treatise, The Fundamental Principles of the Metaphysics of Morals with the famous dramatic sentence: Nothing can possibly be conceived in the world, or even out of it, which can be called good without qualification, except a good will. 1. What does Kant mean by good without qualification? Obviously people try to seek and avoid many different sorts of things; those things which they seek they call good, while those they try to avoid, they call bad. These goods which people seek may be divided into those which are sought as means to some further end and those which they seek as good as ends in themselves. Obviously some things may be good as means to one end and bad as means to some other end. Different persons, motivated by different ends, will thus find different things good and bad (relative to their different ends). More food is good to a starving man, but it is bad to one overweight. In order for something to be good without qualification it must not be merely good as means to one end but bad as means to some other end. It must be sought as good totally independently of serving as a means to something else; it must be good in-itself. Furthermore, while one thing may be good as means relative to a particular end, that end becomes a means relative to some other end. So a college diploma may be sought as good as a means for the end of a higher-paying job. And a higher-paying job may be good as a means to increased financial security; and increased financial security may be good as a means to obtaining the necessities of life as well as a few of its luxuries. However, if we seek A only for the sake of B, and B only for the sake of C, etc. , then there is never a justification for seeking A at the beginning of such a series unless there is something at the end of that series which we seek as a good in-itself not merely as means to some further end. Such an ultimate end would then be an absolute rather than a relative good. Kant means that a good will is good without qualification as such an absolute good in-itself, universally good in every instance and never merely as good to some yet further end. 2. Why is a good will the only thing which is universally absolutely good? Kants point is that to be universally and absolutely good, something must be good in every instance of its occurrence. He argues that all those things which people call good (including intelligence, wit, judgment, courage, resolution, perseverance, power, riches, honor, health, and even happiness itself) can become extremely bad and mischievous if the will which is to make use of them is not good. In other words, if we imagine a bad person (i. e. one who willed or wanted to do evil), who had all of these so-called goods (intelligence, wit, etc. ), these very traits would make only that much worse his will to do what is wrong. (We would get the criminal master-mind of the comic books. ) Even health often also cited as a good in- itself may serve to make a person insensitive and indifferent to the lack of good health in others. 3. Isnt happiness such a universal, absolute good in-itself? Kant answers clearly, No. However, many philosophers (the ones we call eudaemonists) have assumed the obvious answer to be Yes. All ancient eudaemonistic ethical theories as well as modern utilitarian theories virtually define happiness as the absolute end of all ethical behavior. Such eudaemonistic ethical theories are attractive because of the fact that they make it easy to answer the question Why should I do what is morally right? For any eudaemonistic theory the answer will always be Because the morally right action is always ultimately in the interest of your own happiness. Since these theories generally assume that people really are motivated by a desire for their own happiness, their only problem is to show that the morally right action really does serve as the best means to obtain the end of happiness. Once you are led to see this, so such theories assume, the question Why should I do what is morally right? is automatically answered. Kant totally rejects this eudaemonistic way of ethical theorizing; he calls decisions made according to such a calculation of what produces your own happiness prudential decisions and he distinguishes them sharply from ethical decisions. This is not because Kant thinks we are not motivated by a desire for happiness, in fact like the ancient philosophers, he takes it for granted that we are; however, such motivation cannot be that which makes an action ethically right or wrong. The fact that an action might lead to happiness cannot be the grounds of moral obligation. Kant regards the notion of happiness as both too indefinite and too empirical to serve as the grounds for moral obligation why we ought to do something. In the first place it is too indefinite because all people have very different sorts of talents, tastes and enjoyments which mean in effect that one persons happiness may be another persons misery. This is because the concept is empirical in the sense that the only way you can know whether what you seek will actually serve to bring you happiness is by experience. As Kant points out, it is impossible that the most clear-sighted [man] should frame to himself a definite conception of what he really wills in this. Since we cannot know a priori before an action whether it really will be conducive to our happiness (because the notion is so indefinite that even the most clear-sighted amongst us cannot know everything that must form part of his own happiness) the desire for our own happiness cannot serve as a motive to determine our will to do this or that action. Moreover, Kant observes that even the general well-being and contentment with ones condition that is called happiness, can inspire pride, and often presumption, if there is not a good will to correct the influence of these on the mind. In other words happiness cannot be good without qualification for if we imagine it occurring in a person totally devoid of the desire to do what is right, it could very well lead to all sorts of immoral actions. 4. What does Kant mean by a good will? To act out of a good will for Kant means to act out of a sense of moral obligation or duty. In other words, the moral agent does a particular action not because of what it produces (its consequences) in terms of human experience, but because he or she recognizes by reasoning that it is morally the right thing to do and thus regards him or herself as having a moral duty or obligation to do that action. One may of course as an added fact get some pleasure or other gain from doing the right thing, but to act morally, one does not do it for the sake of its desirable consequences, but rather because one understands that it is morally the right thing to do. In this respect Kants view towards morality parallels the Christians view concerning obedience to Gods commandments, according to which the Christian obeys Gods commandments simply because God commands them, not for the sake of rewards in heaven after death or from fear of punishment in hell. In a similar way, for Kant the rational being does what is morally right because he recognizes himself as having a moral duty to do so rather than for anything he or she may get out of it. 5. When does one act from a motive of doing ones duty? Kant answers that we do our moral duty when our motive is determined by a principle recognized by reason rather than the desire for any expected consequence or emotional feeling which may cause us to act the way we do. The will is defined as that which provides the motives for our actions. Obviously many times we are motivated by specific desires or emotions. I may act the way I do from a feeling of friendship for a particular individual, or from desire for a particular consequence. I may also be motivated by particular emotions of fear, or envy, or pity, etc. When I act in these ways, I am motivated by a desire for a particular end; in Kants vocabulary I am said to act out of inclination. Insofar as an action is motivated by inclination, the motive to do it is contingent upon the desire for the particular end which the action is imagined to produce. Thus as different rational agents might have different inclinations, there is no one motive from inclination common to all rational beings. Kant distinguishes acts motivated by inclination from those done on principle. For example someone may ask why I did a certain thing, and point out that it brought me no gain, or perhaps even made life a bit less pleasant; to which I might reply, I know I do not stand to gain by this action, but I do it because of the principle of the thing. For Kant, this sort of state of mind is the essence of the moral consciousness. When I act on principle the sole factor determining my motive is that this particular action exemplifies a particular case falling under a general law or maxim. For Kant the mental process by which the actor understands that a particular case falls under a certain principle is an exercise in reasoning, or to be more precise, what Kant called practical reason, reason used as a guide to action. (Pure Reason is reason used to attain certainty, or what Kant called scientific knowledge. ) Since to have moral worth an action must be done on principle, and to see that a certain principle applies to a particular action requires the exercise of reason, only rational beings can be said to behave morally. 6. Why does Kant believe that to have moral worth an action must be done on principle rather than inclination? Kants argument here may seem strange to the contemporary outlook, for it assumes that everything in nature is designed to serve a purpose. Now it is an obvious fact that human beings do have a faculty of practical reason, reason applied to the guidance of actions. (Kant is of course fully aware the people often fail to employ this faculty; i. e. they act non-rationally (without reason) or even irrationally (against what reason dictates); but he intends that his ethical theory is normative, prescribing how people ought to behave, rather than descriptive of how they actually do behave.) If everything in nature serves some purpose then the faculty of practical reason must have some purpose. Kant argues that this purpose cannot be merely the attainment of some specific desired end, or even the attainment of happiness in general, for if it were, it would have been far better for nature simply to have endowed persons with an instinct to achieve this end, as is the case with the non- rational animals. Therefore, the fact that human beings have a faculty of practical reason cannot be explained by claiming that it allows them to attain some particular end. So the fact that reason can guide our actions, but cannot do so for the sake of achieving some desired end, leads Kant to the conclusion that the function of practical reason must be to allow humans as rational beings to apply general principles to particular instances of action, or in other words to engage in moral reasoning as a way of determining ones moral obligation: what is the right action to do. Thus we act morally only when we act rationally to apply a moral principle to determine the motive of our action. 7. Do all persons have the same moral duties? According to Kant only rational beings can be said to act morally. Reason for Kant (as for all the Enlightenment thinkers) is the same for all persons; in other words there isnt a poor mans reason versus a rich mans reason or a white mans reason versus a black mans reason. All persons are equal as potentially rational beings. Therefore, if reason dictates that one person, in a particular situation, has a moral duty to do a particular thing, then any person, in that same situation, would equally well have a duty to do that same thing. In this sense Kants reasoning parallels the way in which stoicism led Roman lawyers to the conclusion that all citizens are equal before the law. Thus Kant is a moral absolutist in the sense that all persons have the same moral duties, for all persons are equal as rational beings. But this absolutism does not mean that Kant holds that our moral duties are not relative to the situation in which we find ourselves. Thus it is quite possible for Kant to conclude that in one particular situation I may have a duty to keep my promise, but in another situation (in which, for example, keeping a promise conflicts with a higher duty) I may equally well be morally obligated to break a promise. 8. Why is it that actions done for the sake of some end cannot have moral worth? Since what ones moral duties are in a particular situation are the same for all persons, ones moral duties must be independent of the particular likes and dislikes of the moral agent. Now any action which is motivated by the desire for some particular end presupposes that the agent has the desire for that end. However, from the simple concept of a rational being it is not possible to deduce that any particular rational being would have any particular desired ends. Most people, of course, desire to seek pleasure and avoid pain, but there is no logical contradiction involved in the notion of a rational being who does not desire pleasure or perhaps who desires pain. Thus reason does not dictate that any particular rational being has any particular end. But if the desire for a particular end gave an action its moral worth, then only those rational beings who happened in fact to desire that end would regard such actions as good, while those that desired to avoid such an end, would regard the action as bad. (Thus for example eudaemonistic theories which assume the end of achieving happiness is what gives an action its moral value, would serve to induce only those beings who happened to have the desire for happiness to behave morally. For those rational beings who happened to desire to avoid happiness, there would be no incentive to behave morally and what appears good to the happiness-seeker will appear positively bad to one who seeks to avoid happiness. ) But, as we have seen above, Kants absolutism reaches the conclusion that moral obligation is the same for all persons. Thus the ground of moral obligation, what makes an action a moral duty, cannot lie in the end which that act produces. 9. What does reason tell us about the principle that determines the morally dutiful motive? Since Kant has ruled out the ends (i. e. the consequences) which an act produces as well as any motive but those determined by the application of principle as determining moral duty, he is faced now with the task of deriving the fundamental principles of his ethical theory solely from the concept of what it is to be a rational being. He now argues (in a very obscure manner) that from this notion of what is demanded by being rational, he can deduce that it would be irrational to act on any principle which would not apply equally to any other actor in the same situation. In other words, Kant claims that reason dictates that the act we are morally obligated to do is one which is motivated by adherence to a principle which could, without inconsistency, be held to apply to any (and all) rational agents. This fundamental ethical principle, which is commonly called The Categorical Imperative, Kant summarizes with the statement that I am never to act otherwise than so that I could also will that my maxim become a universal law. Kants claim that Reason demands the moral agent to act on a universal law thus in many ways parallels Jesus dictum that God commands that those who love Him obey The Golden Rule. 10. What is a categorical imperative? Any statement of moral obligation which I make the principle of my action (my maxim in Kants vocabulary), in the context of a specific situation, constitutes an imperative. I might, in such a situation, choose to act on a statement of the form, If I desire some specific end (e. g. happiness, maximum pleasure, power, etc. ), then I ought to do such and such an action. In doing so I would be acting on what Kant calls a hypothetical imperative. However, Kant has already ruled out ends as the grounds for moral obligation; thus hypothetical imperatives cannot serve as the basis for determining my moral duty. However, if I act on a principle which has the form, In circumstances of such and such a character, I ought to.

Global market of malt barley Essay Example for Free

Global market of malt barley Essay Annual international trade of barley averages around 15 million metric ton and fluctuates from 12 to 16 million metric tons. This is about 9 -12% of total global production. Major exporters are EU, Australia, Ukraine, Canada and UK. US is neither a major exporter nor a major importer. Its export and imports are more or less same. US export mainly the feed barley and imports malt barley. The annual trade of feed barley comprises more than 75% of total barley trade while that of malt barley accounts for less than 25%. China and US being leaders in beer production account for over 60% of malt barley trade. China alone imports 50% while US about 11%. Leading Barley Import and Export Countries (Averages for 1998-2000) Country Imports (Mt x 1,000) Country Exports (Mt x 1,000) Saudi Arabia 4447 France 6758 Japan 2531 Germany 4040 China 2160 Australia 3973 Belgium-Luxembourg 1459 Canada 2196 Russian Federation 1005 United Kingdom 1898 Germany 941 Belgium-Luxembourg 1223 Brazil 880 United States 985 Netherlands 823 Denmark 960 Morocco 794 Ukraine 841. Italy 790 Turkey 659 United States 778 Sweden 606 Table 4: Global trade of barley in 1998-2000 (faostat) Sourcing Barley for Beer Production Malting companies in US processes about 3 million ton of malt barley annually of which about 1. 0 million ton is imported barley and the remaining (about 2 million ton) is produced in US itself. Therefore, a beer company in US should keep both the options – of sourcing from within the country from states like North Dakota, Montana and Idaho etc. and of importing open for sourcing barley. When it comes to import Canada should be the obvious choice due to geographic proximity. The next obvious choice has to be EU. As far as sourcing from domestic market is concerned the company can have a direct contract with major barley growers to save cost and ensure a reliable supply. In case of import from Canada the concerned agency is Canadian Wheat Board. Concerning Outsourcing of the product, a beer company should focus on Malting, Brewing, and Fermentation etc. instead of imports and domestic purchasing of commodities. Therefore, it is always better to outsource the product to a few good commodity trading companies. The commodity should be outsourced not to one company rather to more than one company to have a bargaining power over pricing and also to ensure a uninterrupted supply of barley in case of any unforeseen crisis to keep the brewery running. There can be another outsourcing approach for a new start up Beer Company. With malting being an established process. There are dozens of malting companies in US and hundreds on the globe and malt being a standard product being traded in the market globally. Therefore, for a start up Beer Company it will be a good idea to focus on brewing and fermentation, rather than going for setting up the malting facility. If the company specializes on producing better and special quality beer it can command better price for its beer and that business model should be more profitable than starting fro malting. Some important malt barley and malt suppliers in US are – 1. North Dakota Barley Council 2. Americas Malt, PO Box 5724 Minneapolis, MN 55440-5724 Tel: 1-952-742-5646 Fax: 1-952-742-5050 Internet: www. Cargill. com. Products: Barley Malt 3. Busch Agricultural Resources, Incorporated P. O. Box 427 West Fargo, ND 58078 Tel: 1-701-282-5752 Fax: 1-701-282-6260 Products: Malting Barley 4. Cargill, Inc. P. O. Box 9300 Minneapolis, MN 55440-9300 Tel: 1-952-736-8664 Fax: 1-952-742-6252 Internet: www. Cargill. com Products: Feed Barley, Malting Barley 5. Cenex Harvest States P. O. Box 64089 St. Paul, MN 55164-0089 Tel: 1-651-306-6156 Fax: 1-651-306-6570 Internet: www. harveststates. com Products: Feed Barley, Malting Barley 6. Columbia Grain 111 S. W. Columbia St, Suite 1200 Portland, OR 97201 Tel: 1-503-224-8624 Fax: 1-503-241-0296 Products: Feed Barley, Malting Barley 7. ConAgra Grain Companies 400 4th Street, Suite 850 PO Box 15083 Minneapolis, MN 55415 Tel: 1-612-341-2326 Fax: 1-612-341-2137 Products: Feed Barley, Malting Barley 8. ConAgra Malt P. O. Box 1529 Vancouver, WA 98668-1529 Tel: 1-360-699-9389 Fax: 1-360-696-8354 Products: Barley Malt 9. Coors Brewing Company 17755 West 32 Av. Brewing Materials BC 610 Golden, Colorado 80401 USA Tel:1-208-678-3586 Fax : 1-208-678-9669 Products: Malting Barley, Barley Malt 10. General Mills Operations, Inc.

Creativity And Innovation In The Workplace Commerce Essay

Creativity And Innovation In The Workplace Commerce Essay So in this context, what is creativity and what is innovation? Often they are not distinguished. They are simply seen as part of the process by which knowledge is developed and transformed into business value. This is a perfectly acceptable definition, but again like the failure to differentiate between information and knowledge it is not very useful for the purpose of discussing the subject area.. . It is important to distinguish between creativity and innovation because the processes are different, the risks are different, the starting points are different, and the climates needed for achievement are different, and there are consequences of these differences. To support this argument, the author has divided this essay into three main parts. First of all creativity and innovation is defined according to different researchers. Then the some basic differences between them is discussed. At the end, the author has described process of creativity and innovation to support his arguments. Creative thinking, creativity and innovation are separate and distinct things. Creative thinking is a process that can be taught, creativity is a phenomenon about which can be taught, and innovation is more than creativity. Creativity is the production of novel and useful ideas in any domain whereas the innovation is the successful implementation of creative ideas within an organization.(stein 1974, woodman, sawyer and griffen 1993). West and Farr (1990) consider creativity as the ideation component of innovation and innovation as encompassing both the proposal and applications of the new ideas (p. 10). In this view, creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second. Amabile and shermaine montefalco et al. (1996) Creativity is the production of novel and useful ideas in any domain whereas the innovation is the successful implementation of creative ideas within an organization.(stein 1974, woodman, sawyer and griffen 1993). West and Farr (1990) consider creativity as the ideation component of innovation and innovation as encompassing both the proposal and applications of the new ideas (p. 10). .Successful innovation does not only depends upon the idea coming from inside the organization but can also comes from outside the organization. Many researchers have argue that the innovation is not a linear process (Drazin and Schoonhoven, 1996; van de ven, 1986; Scgroeder et al 1986; Van de ven at al 1999) it may be conceived of as cyclical with periods of innovation initiation, implementation, adaptation and stabilization. Creativity is likely to be most evident in first stage of innovation. (iainchalmers  , 2007) from Human Motivation, 3rd ed., by Robert E. Franken: Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396) Three reasons why people are motivated to be creative: need for novel, varied, and complex stimulation need to communicate ideas and values need to solve problems (page 396) Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new oneWhat counts is whether the novelty he or she produces is accepted for inclusion in the domain. Creativity is the ability to produce work that is both nove,(i.e, original, unexpected) abd appropriate(i.e, useful, adaptive concerning task constrains)(lubart, 1994: Ochse 1990; Sternberg 1988; Sternberg and lubart 1991, 1995, 1996) Components of creativity: Expertise encompasses everything that a person knows and can do in the broad domain of his or her work. Creative thinking, as noted above, refers to how people approaches problems and solutions- their capacity to put existing ideas together in new combinations. The skill itself depends quite a bit on personality and as well as on how a person thinks and works. Expertise and creative thinking are a individuals raw materials- his or her natural resources, if you will. But a third factor- motivation- determines what peoples will actually do. If an individual have outstanding educational credentials and a great facility in generating new prospective to do a particular job, but if he lacks the motivation to do that job, he will not do that; his expertise and creative thinking will not give him any advantage. People will be more creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself- and not by external pressures. There also exists the enormous graveyard of innovations that have never been adopted and not necessarily because they are the results of repetitive, foolish, or simply reproductive processes(Paolo Legrenzi, Creativity and Innovation, http://www.iuav.it/Ricerca1/Dipartimen/dADI/Working-Pa/wp_2007_02.pdf) I believe that there is a difference between creativity and innovation and agree with Robinson and Sterns explanation:10 †¢ Creativity the results of creativity in companies are improvements or changes to what is already done. †¢ Innovation the results of innovation in companies are entirely new activities for the company The key words, improvements and new, help define the difference in these terms. However, creative thinking is part of the innovation process. Another way of explaining this comes from the late management consultant, Richard Byrd, who defined innovation as creativity times risktaking. Japan railway east is the largest rail carrier in the world. When they decided to construct a new bullet-train line through the mountains north of Tokyo, they never anticipated that this would open the doors of a new business horizon for them- the beverages. JR east have to construct many tunnels, and water causes problem there. The JR plans to drain this water away. But the crew inside the tunnel found a new solution of this problem; they were using to drink that. One of the workers liked it taste so much that he give suggestion to the JR to bottle this water and sale as premium mineral water instead of draining that into runoffs. His idea was implemented and soon the water was marketed with the brand name of OSHIMIZU. Within a short period of time it become so popular that JR plants vending machines at most of its platforms and establish a subsidiary company who only deals with this water. This idea turns so profitable that in 1994, sales of Oshimizu beverages were $ 47 million and its also started to sell juices as well as iced and hot teas and coffees.( Corporate creativity: how innovation and improvement actually happen   By Alan G. Robinson, Sam Stern) Most researchers and managers recognize that creativity at the individual level represents only part of the challenge. Organizations must create environments that allow and encourage employees to engage in creativity. Most organizations have developed layers of rules, procedures and bureaucratic processes that stifle creativity (MacKenzie, 1998).To be creative, the management has to tolerate the mistakes and accept the degree of risk involved with this. It also requires the long term commitment of time and resources whereas; the risk of failure is also there to be considered (Yukl, 2006). Creativity is the long term investment of any organization, which cant be start or stop any time. Firms commonly encourage employees to use their creativity and judgment through empowerment (Gandz and Bird, 1996). Hence, the management culture of an organization is the major factor which initiates the creativity in an organization. On the other hand, much lower degree of risk is involved in the innovation. In innovation the success is ascertain, so the process can be terminated at any desired stage. Innovation does not require a long term commitment of time and resources. Innovation is more likely to occur in groups where there is support for innovation, and where innovation attempts are rewarded rather than punished (Amabile, 1983; Kanter, 1983) In modern age, creativity is considered as a science which can be learnt. Several universities offer courses and degrees in the field of creativity and creative problem solving where as there are only a few offer coerces in the field of innovation. For organizations it is easy to train their employees more creative and effective in their work. On the other hand, innovation is much more informal field. No specific body of knowledge serve a basic of teaching and learning for innovation. Most of innovative techniques are derived from the basics of creativity. Conclusion: Chances are that the very successful leaders of the future will be more likely to make creativity and innovation a strategic priority in their organizations if they better understand the reality of what they really are rather than an unsubstantiated myth. How they are different. Why they are both needed, and how to make them both happen in the right way at the right time in the business cycle. Referances: (iainchalmers  , 2007) Creativity vs Innovation the ugly truth, http://blogs.holstgroup.co.uk/greenhat_thinking/2008/03/07/creativity-vs-innovation-the-ugly-truth/ The innovation process may be divided into three areas: the fuzzy front end (FFE), the new product development (NPD) process, and commercialization, as indicated in Figure 1-1.1 The first part-the FFE-is generally regarded as one of the greatest opportunities for improvement of the overall innovation process.2 Many companies have dramatically improved cycle time and efficiency by implementing a formal Stage-GateTM (Cooper 1993) or PACE_ (McGrath and Akiyama 1996) approach for managing projects in the NPD portion of the innovation process. Attention is increasingly being focused on the front-end activities that precede this formal and structured process in order to increase the value, amount, and success probability of high-profit concepts entering product development and commercialization. The comparison was complicated because there was a lack of common terms and definitions for key elements of the FFE. Without a common language and vocabulary, the ability to create new knowledge and make distinctions between different parts of the process may be impossible (Krough, Ichijo, and Nonaka 2000). Knowledge transfer is ineffective or unlikely if both parties mean different things, even when they are using the same terms. These insights led us to believe that we could improve understanding of the FFE by describing it using terms that mean the same thing to everyone. The front end of innovation, or what us often called fuzzy front end , presents one of the greatest opportunities for improving the overall innovation process. New concept development model: The NCD model, shown in figure below, compromises of three key elements: The inner area defines the five key elements compriseing the front end of innovation The engine or Bulls Eye portion which drives the five front-end ekements and is fuelled by the leadership and culture of the organisation. The influencing factors, or environment on the periphery . consists of organizational capabilities, business strategy, the outside world(i.e., distribution channels, customers and competitors), and the enabling science that will be utalized. FIVE FRONT END ELEMEENTS: OPPORTUNITY IDENTIFICATION. This is where the organization, by design or default, identifies the opportunities that the companu might want to pursue. Business and technological opportunities are explicitly considered so that resources will eventuallu be allocated to new areas of market growth and/pr operating effectiveness and efficienscy. This element is tupiucally driven by the goals of the business. The opportunity might be a totally new direction for the business or a minor upgrade to an existing project. 2. opportunity analysis: Additional information is needed for translating opportunity identification into specific business and technology opportunities and making early and other uncertain technology and marlet assessment. Extensive effoert may be committed for focus groups, maeket studies and sceientificn expertise. However, the amount of effort expended is dependent upon the attractiveness of the opportunit. 3. idea genesis: Genesis is the development and materation of the opportunity into a concrete idea. This represents an evolutionary process in which ideas are built upon, torn down, combined , reshaped, modified,and updated. Ideas may be generated by anyone with a passion for a particular idea, problem, need, or situation. Ideas may be generated or enriched by others through the efforts of a key individual or champion (Markham 1998; Markham and Griffin 1998). Idea selection: In most businesses there a re so many products/process ideas that the critical activity is to choose which idea to pursue in order to achieve the most business value. Selection may be as simple as an individials choice amoung many self generated options or as formalized as a prescribed portfolio method. More formalized project selection and resource allocation in the FEI is difficult die to limited information and understanding at this point. Concept and technology development: The final element of the model involves the development of a business case based on estimates of market potential, customer needs, investment requirements, competitor assessments, technology unknowns, and overall project risk. The environment: The FFE exists in an environment of influencing factors. The factors are the corporations organizational capabilities, customer and competitor influences, the outside worlds influences, and the depth and strength of enabling sciences and technologyThe outside world, government policy, environmental regulations, laws concerning patents, and socioeconomic trends all affect the FFE as well as the new product development or Stage-GateTM part of the innovation process. Some of these factors are indicated in Porters five force model (1987). THE ENGINE (LEADERSHIP, CULTURE, AND BUSINESS STRATEGY) The element of leadership, culture, and business strategy sets the environment for successful innovation. Proficiency in this element distinguishes highly innovative companies from less innovative ones (Koen et al. 2001). Continuous senior management support for innovation has been shown in numerous studies to be critical to new product development success (Cooper and Kleinschmidt 1995; Song and Parry 1996; Swink 2000). Culture in the FFE fundamentally differs from that in the NPD and operations parts of the organization (Buckler 1997).